Edrington marries luxury and experience to elevate the cruise passenger journey

Edrington is prioritizing cruise as a key aspect of its global travel retail business. The parent company of The Macallan, Brugal Rum and Highland Park is focusing on providing cruise guests unique experiences and engagements that bring its premium portfolio of brands to life. The company’s primary goal is to premiumize its portfolio available onboard […]

DISC solidifies regional growth with strategic brand additions and Miami warehouse

In the three years since Juan Gentile created Distribution Spirits Company (DISC), the company has stayed true to its founding vision, and has consolidated and strengthened its presence in the Caribbean market and duty free sector. Gentile, who worked for Edrington for almost 20 years, most recently as Senior Vice President, Managing Director Americas Travel […]

International Shoppes opens interactive boutique for The Macallan Colour Collection at JFK T1

Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection.  The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]

Edrington celebrates heritage of ultra-premium Brugal rum with holiday pop-up at MIA  

Edrington Travel Retail Americas has created an immersive pop-up experience for Brugal rum that celebrates the heritage and quality of the renowned rum from the Dominican Republic. The activation is housed in Terminal D at Miami International Airport and it will run through the holiday season.  The month-long pop-up invites visitors to embark on a […]

The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport

The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas.     The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]

The Macallan launches new annual release with the Home Collection

The Macallan has introduced Home Collection – The Distillery, the first edition in a new annual release series inspired by the natural beauty of The Macallan Estate. Celebrating The Macallan’s origins, the new collection of single malt whiskies will be available exclusively from The Macallan Estate Boutique, The Macallan Boutiques in Global Travel Retail, Domestic and […]

The Macallan and Bentley Motors collaborate for a sustainable future

The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors are partnering to develop distinctive collaborations and further their vision of a more sustainable future. The collaboration is designed to create immersive experiences and inspirational products with a commitment to a more progressive world, says the companies. The global brand partnership was unveiled […]

The Macallan Concept No.3 comes to life in innovative digital activation

The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]

The Macallan launches The Macallan Anecdotes of Ages Collection, an art and whisky collaboration with Sir Peter Blake

In a special global virtual launch this week, The Macallan unveiled the Anecdotes of Ages Collection, an art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake.  The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates […]