The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies which celebrate the brand’s commitment to natural color and reflect the influence of sherry seasoning. The GTR exclusive Macallan Colour Collection comprises five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old […]
Edrington
The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport
The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas. The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]
Brugal reveals rare $2,800 luxury Andrés Brugal sipping rum
Edrington unveiled a special limited edition ultra-premium Brugal rum at an exclusive launch dinner in Miami this week. Only 460 bottles of Andrés Brugal sipping rum will be available worldwide, with 60 exclusively sold in the U.S., and 62 bottles earmarked for travel retail. Developed by fifth generation Maestra Ronera Jassil Villaneuva Quintana, the $2,800 […]
The Macallan launches new annual release with the Home Collection
The Macallan has introduced Home Collection – The Distillery, the first edition in a new annual release series inspired by the natural beauty of The Macallan Estate. Celebrating The Macallan’s origins, the new collection of single malt whiskies will be available exclusively from The Macallan Estate Boutique, The Macallan Boutiques in Global Travel Retail, Domestic and […]
The Macallan launches travel retail exclusive The Harmony Collection Fine Cacao
The Macallan has launched the travel retail exclusive The Macallan Harmony Collection Fine Cacao. It is the first whisky in a new limited release series of single malts that will see the brand progress its journey towards sustainable packaging, and “brings together the worlds of whisky and chocolate.” The Harmony Collection Fine Cacao follows the […]
The Macallan and Bentley Motors collaborate for a sustainable future
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors are partnering to develop distinctive collaborations and further their vision of a more sustainable future. The collaboration is designed to create immersive experiences and inspirational products with a commitment to a more progressive world, says the companies. The global brand partnership was unveiled […]
The Macallan Concept No.3 comes to life in innovative digital activation
The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]
Macallan unveils GTR exclusive Concept No. 3
The Macallan has unveiled the global travel retail exclusive Concept No. 3, a collaboration with acclaimed graphic designer David Carson. Concept No. 3 will be available from July 2021 at The Macallan Boutiques in selected international airports and duty free stores on Hainan Island, before it will be introduced more widely to global travel retail […]
The Macallan launches The Macallan Anecdotes of Ages Collection, an art and whisky collaboration with Sir Peter Blake
In a special global virtual launch this week, The Macallan unveiled the Anecdotes of Ages Collection, an art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake. The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates […]
Macallan launches The Red Collection in Travel Retail
The Macallan has unveiled The Red Collection, a new range of rare single malt Scotch whiskies inspired by the significance of the color red throughout the history of the brand. The Red Collection features a selection of ongoing aged expressions and occasional high aged guest releases. At the heart of The Red Collection is The […]
Edrington Global Travel Retail restructuring; Jeremy Speirs takes helm
Following up on the announcement of Edrington Global Travel Retail’s restructuring, which went into effect on Sept. 1, 2020, Jeremy Speirs, who now heads the business as Regional Managing Director, Edrington Global Travel Retail, comments: “This restructuring allows us to deliver a more agile response to the needs of our retail customers in a much-changed […]
Edrington GTR harmonizes whisky and music with GTR exclusive The Macallan Concept Number 2
The Macallan unveiled the global travel retail exclusive Concept Number 2 with a special “sonic whisky tasting” at TFWA World Exhibition in Cannes. This is the second release in the Concept Series, a collection that fuses the passion behind The Macallan’s whisky making with innovative art, music and culture. Concept Number 2 is inspired by […]
Luxury positioning of The Macallan spurs Edrington’s focus on wholly-owned super-premium brands
Edrington Americas Travel Retail (AMTR) has announced that it will cease distribution of third-party brands in a move to focus on growing its portfolio of wholly-owned super-premium brands. Effective September 30, Edrington AMTR will no longer distribute Tito’s Handmade Vodka and Illva Saronno brands. Edrington’s distribution agreement with Sazerac will end on December 31. This […]
The Macallan Concept Number 1 makes a surreal statement at LAX and JFK
Edrington Americas Travel Retail launched The Macallan Concept No. 1 in the Americas at the beginning of the year, focusing on its key hubs at JFK and LAX with high impact activations, tastings, and still visibility. With DFS, Edrington ran tastings at LAX TBIT during the months of January and February. The message was extended […]
The Macallan “makes the call” with its first global brand advertising campaign
The Macallan has launched its first global advertising campaign across TV, cinema and digital channels. The campaign is designed to underpin the brand’s luxury credentials. The campaign cornerstone is a 90-second hero film, which brings to life the message Make The Call, created to illustrate the philosophy of The Macallan. According to Edrington, Make The […]
