The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Edrington
Edrington marries luxury and experience to elevate the cruise passenger journey
Edrington is prioritizing cruise as a key aspect of its global travel retail business. The parent company of The Macallan, Brugal Rum and Highland Park is focusing on providing cruise guests unique experiences and engagements that bring its premium portfolio of brands to life. The company’s primary goal is to premiumize its portfolio available onboard […]
DISC solidifies regional growth with strategic brand additions and Miami warehouse
In the three years since Juan Gentile created Distribution Spirits Company (DISC), the company has stayed true to its founding vision, and has consolidated and strengthened its presence in the Caribbean market and duty free sector. Gentile, who worked for Edrington for almost 20 years, most recently as Senior Vice President, Managing Director Americas Travel […]
International Shoppes opens interactive boutique for The Macallan Colour Collection at JFK T1
Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection. The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]
Edrington celebrates heritage of ultra-premium Brugal rum with holiday pop-up at MIA
Edrington Travel Retail Americas has created an immersive pop-up experience for Brugal rum that celebrates the heritage and quality of the renowned rum from the Dominican Republic. The activation is housed in Terminal D at Miami International Airport and it will run through the holiday season. The month-long pop-up invites visitors to embark on a […]
The Macallan launches new GTR exclusive Colour Collection
The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies which celebrate the brand’s commitment to natural color and reflect the influence of sherry seasoning. The GTR exclusive Macallan Colour Collection comprises five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old […]
The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport
The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas. The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]
Brugal reveals rare $2,800 luxury Andrés Brugal sipping rum
Edrington unveiled a special limited edition ultra-premium Brugal rum at an exclusive launch dinner in Miami this week. Only 460 bottles of Andrés Brugal sipping rum will be available worldwide, with 60 exclusively sold in the U.S., and 62 bottles earmarked for travel retail. Developed by fifth generation Maestra Ronera Jassil Villaneuva Quintana, the $2,800 […]
The Macallan launches new annual release with the Home Collection
The Macallan has introduced Home Collection – The Distillery, the first edition in a new annual release series inspired by the natural beauty of The Macallan Estate. Celebrating The Macallan’s origins, the new collection of single malt whiskies will be available exclusively from The Macallan Estate Boutique, The Macallan Boutiques in Global Travel Retail, Domestic and […]
The Macallan launches travel retail exclusive The Harmony Collection Fine Cacao
The Macallan has launched the travel retail exclusive The Macallan Harmony Collection Fine Cacao. It is the first whisky in a new limited release series of single malts that will see the brand progress its journey towards sustainable packaging, and “brings together the worlds of whisky and chocolate.” The Harmony Collection Fine Cacao follows the […]
The Macallan and Bentley Motors collaborate for a sustainable future
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors are partnering to develop distinctive collaborations and further their vision of a more sustainable future. The collaboration is designed to create immersive experiences and inspirational products with a commitment to a more progressive world, says the companies. The global brand partnership was unveiled […]
The Macallan Concept No.3 comes to life in innovative digital activation
The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]
Macallan unveils GTR exclusive Concept No. 3
The Macallan has unveiled the global travel retail exclusive Concept No. 3, a collaboration with acclaimed graphic designer David Carson. Concept No. 3 will be available from July 2021 at The Macallan Boutiques in selected international airports and duty free stores on Hainan Island, before it will be introduced more widely to global travel retail […]
The Macallan launches The Macallan Anecdotes of Ages Collection, an art and whisky collaboration with Sir Peter Blake
In a special global virtual launch this week, The Macallan unveiled the Anecdotes of Ages Collection, an art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake. The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates […]
Macallan launches The Red Collection in Travel Retail
The Macallan has unveiled The Red Collection, a new range of rare single malt Scotch whiskies inspired by the significance of the color red throughout the history of the brand. The Red Collection features a selection of ongoing aged expressions and occasional high aged guest releases. At the heart of The Red Collection is The […]
