Cannes 2023 Preview: Mondelez WTR expands global rollout of Bag That Gives Back activation to Sydney  

Mondelez World Travel Retail (WTR) is championing sustainability within travel retail with the global rollout of Toblerone’s Bag That Gives Back campaign.   To date, the campaign has launched in Europe and the Middle East and has now rolled out to Sydney, Australia in partnership with Heinemann.  The campaign spotlights Mondelez WTR and partners’ support […]

Cannes 2023 Preview: Nestlé ITR to launch key initiatives, including new sustainable brand as it moves towards Food as #1 most purchased category  

     Nestlé will reveal key initiatives to further drive its ambition to make Food the #1 most purchased category in Travel Retail at this year’s TFWA World Exhibition (Beach Village 02).      The company will launch significant brand and category initiatives within its VERSE model, including eight new travel retail exclusive products, as […]

The Category of the Future: Mondelēz International WTR talks evolved vision in celebration of a decade of confectionery growth

Mondelēz International World Travel Retail (WTR) revealed a renewed category vision during TFWA Cannes, which is focused on driving greater penetration and accelerated conversion to deliver confectionery growth. The vision is built on three keys areas: a winning portfolio, to address growing need states and changing shopper preferences; elevating category awareness, through more physical and […]

Nestlé reports that travel retailers laud ‘Food category’ ambition

Nestlé’s ambition to build food into the #1 category in travel retail received an extremely positive response from customers at this month’s TFWA World Exhibition & Conference. Nestlé presented its detailed strategy for unlocking the potential of food to retail partners at the Cannes show, highlighting key learnings from an in-depth research study commissioned through […]

Toblerone Andes reforestation project expands sustainability; project helps lead to category recovery

Since last October, Mondelez World Travel Retail has collaborated with non-profit organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. The company says that the project empowers traveling consumers in making more sustainable choices when they shop. In particular, Mondelez WTR and Dubai Duty Free […]

Godiva launches global marketing campaign “Godiva is Chocolate” to communicate wider availability of the premium brand

Godiva has announced the launch of GODIVA Is Chocolate, a marketing campaign celebrating Godiva’s growth beyond its strong gifting roots, as it expands its availability “into the chocolate aisle.” With nearly 100 years of history and a rich Belgian heritage, the iconic brand is renowned for the highest possible quality in its premium products, ingredients, […]

Mondelez World Travel Retail adds to communications capabilities with new appointment

Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]