Confectionery

The Category of the Future: Mondelēz International WTR talks evolved vision in celebration of a decade of confectionery growth

Mondelēz International World Travel Retail (WTR) revealed a renewed category vision during TFWA Cannes, which is focused on driving greater penetration and accelerated conversion to deliver confectionery growth. The vision is built on three keys areas: a winning portfolio, to address growing need states and changing shopper preferences; elevating category awareness, through more physical and […]

Nestlé reports that travel retailers laud ‘Food category’ ambition

Nestlé’s ambition to build food into the #1 category in travel retail received an extremely positive response from customers at this month’s TFWA World Exhibition & Conference. Nestlé presented its detailed strategy for unlocking the potential of food to retail partners at the Cannes show, highlighting key learnings from an in-depth research study commissioned through […]

Toblerone Andes reforestation project expands sustainability; project helps lead to category recovery

Since last October, Mondelez World Travel Retail has collaborated with non-profit organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. The company says that the project empowers traveling consumers in making more sustainable choices when they shop. In particular, Mondelez WTR and Dubai Duty Free […]

Godiva launches global marketing campaign “Godiva is Chocolate” to communicate wider availability of the premium brand

Godiva has announced the launch of GODIVA Is Chocolate, a marketing campaign celebrating Godiva’s growth beyond its strong gifting roots, as it expands its availability “into the chocolate aisle.” With nearly 100 years of history and a rich Belgian heritage, the iconic brand is renowned for the highest possible quality in its premium products, ingredients, […]

Mondelez World Travel Retail adds to communications capabilities with new appointment

Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]

Nestlé’s Smarties becomes the first global confectionery brand to switch to recyclable paper packaging

In a major move, Nestlé announced that its popular Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. This represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging.  Smarties is the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million […]

Nestlé offers consumer-driven innovation in response to COVID challenges

Nestlé International Travel Retail (NITR) remains committed to the confectionery category in travel retail and continues to invest in measures to drive industry growth despite the challenges posed by the COVID-19 pandemic and its impact on travel. In an online media briefing in September, NITR general manager Stewart Dryburgh and Marketing Manager Tamara Spada said the company […]

Mars Wrigley ITR to simplify portfolio and introduce more value to drive category sales in ‘21

Mars Wrigley International Travel Retail is gearing up for recovery in travel retail with a tight range of power SKUs representing the highest selling products from its travel retail portfolio. Raghav Rekhi, Category Director Mars Wrigley ITR, reported that the company will be significantly simplifying its travel retail portfolio in 2021. Since 9% of the travel […]

Nestlé ITR launches new sustainable version of TR Smarties Music Creator

Nestlé ITR has launched its first product to incorporate no single use plastic packaging. Nestle’s travel retail exclusive Smarties Music Creator is the first product to meet the company’s new guidelines, replacing all single use plastic packaging by a recyclable carton box. The colorful, durable Smarties Music Creator (containing 1 x 38g tube of Smarties), is part […]

Duty Free Dynamics expands portfolio into confectionery

Duty Free Dynamics (DFD) has expanded its regional distribution business in the Americas’ travel retail channel into confectionery through agreements with three major global companies. The Panama-based company announced this week that it has inked distribution agreements with premium Swiss chocolatier Lindt; Haribo, world recognized for its “gummi candy;” and Perfetti Van Melle, producer of Chupa Chups lollipops and Mentos chewy mints, […]