Mondelez World Travel Retail (WTR) is championing sustainability within travel retail with the global rollout of Toblerone’s Bag That Gives Back campaign. To date, the campaign has launched in Europe and the Middle East and has now rolled out to Sydney, Australia in partnership with Heinemann. The campaign spotlights Mondelez WTR and partners’ support […]
Confectionery
Cannes 2023 Preview: Ferrero to drive expansion of the biscuit category in Cannes
Ferrero Travel Market is continuing to build the biscuit category in travel retail and help drive sales in the Food and Confectionery sector with an exciting and inspiring new offer. (Bay Village, Bay 11). Last year in Cannes, Ferrero debuted La Biscotteria as a way to drive innovation in the biscuit sector. The company reports […]
Cannes 2023 Preview: Nestlé ITR to launch key initiatives, including new sustainable brand as it moves towards Food as #1 most purchased category
Nestlé will reveal key initiatives to further drive its ambition to make Food the #1 most purchased category in Travel Retail at this year’s TFWA World Exhibition (Beach Village 02). The company will launch significant brand and category initiatives within its VERSE model, including eight new travel retail exclusive products, as […]
Lymarie Prudencio joins Mars Wrigley
Lymarie Prudencio has joined Mars Wrigley ITR, taking on the role of ITR Customer Development Leader U.S., based in Miami. Prudencio joins Mars with a 15-year track record in Travel Retail, beginning in perfume and cosmetics with diverse roles in Clarins Group, were she excelled managing the Caribbean & Latin America and later developing the […]
Mars Wrigley ITR: the right offer at every relevant touchpoint
Mars Wrigley International Travel Retail (MWITR) will share the next chapter of its “moment led strategy” with a clear focus on bringing moments to execution on the shop floor, exciting and engaging travelers with the right offer at every relevant touchpoint. (Bay Village 41) The brand reports that it will engagingly […]
Ricola on track for best year ever in travel retail
Swiss herbal confectionery specialist Ricola reports its best year on record, with full-year sales for 2022 expected to exceed those of 2019 – the company’s previous best performance – by an impressive 50%. “2022 has been the best year in history for Ricola in travel retail,” confirmed Andreas Reckart, Head of Travel Retail for Ricola […]
Haribo celebrate 100 years of Goldbear during TFWA Cannes
The Haribo travel retail team joined with retail partners to celebrate the 100th birthday of Haribo Goldbears during the TFWA World Exhibition in Cannes. The iconic Goldbears are the best-selling product in sugar confectionery in many regions in travel retail and in several domestic markets, according to research commissioned by Haribo. Since Hans Riegel began […]
The Category of the Future: Mondelēz International WTR talks evolved vision in celebration of a decade of confectionery growth
Mondelēz International World Travel Retail (WTR) revealed a renewed category vision during TFWA Cannes, which is focused on driving greater penetration and accelerated conversion to deliver confectionery growth. The vision is built on three keys areas: a winning portfolio, to address growing need states and changing shopper preferences; elevating category awareness, through more physical and […]
Nestlé reports that travel retailers laud ‘Food category’ ambition
Nestlé’s ambition to build food into the #1 category in travel retail received an extremely positive response from customers at this month’s TFWA World Exhibition & Conference. Nestlé presented its detailed strategy for unlocking the potential of food to retail partners at the Cannes show, highlighting key learnings from an in-depth research study commissioned through […]
Nestlé to launch KITKAT Vegan Travellers Edition before end of year
Nestlé will launch its first plant-based chocolate, KITKAT Vegan, into Global Travel Retail in Q4 with an exclusive Travellers Edition. The company says that the move is in response to a growing demand for plant-based chocolate as the number of vegans increases year on year, particularly amongst the millennial and genZ consumers. “It’s clear that […]
Toblerone Andes reforestation project expands sustainability; project helps lead to category recovery
Since last October, Mondelez World Travel Retail has collaborated with non-profit organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. The company says that the project empowers traveling consumers in making more sustainable choices when they shop. In particular, Mondelez WTR and Dubai Duty Free […]
Hershey World Travel Retail launches high-impact Reese’s campaign with Dufry
Hershey’s World Travel Retail team will celebrate the launch of a new Reese’s brand campaign in duty free stores around the world with Dufry in May. The campaign asks consumers to “Show Us How You Reese’s,” celebrating the many ways to eat Reese’s. Whether one explores it, nibbles it, bites it or devours it, the […]
Godiva launches global marketing campaign “Godiva is Chocolate” to communicate wider availability of the premium brand
Godiva has announced the launch of GODIVA Is Chocolate, a marketing campaign celebrating Godiva’s growth beyond its strong gifting roots, as it expands its availability “into the chocolate aisle.” With nearly 100 years of history and a rich Belgian heritage, the iconic brand is renowned for the highest possible quality in its premium products, ingredients, […]
Mondelez World Travel Retail adds to communications capabilities with new appointment
Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]
Otis McAllister: “We are committed to Travel Retail”
Otis McAllister was expecting 2020 to be another record year for its travel retail division before the COVID-19 pandemic stopped that momentum in its tracks, Otis McAllister Vice President Sales and Operations Marc Panara tells TMI. The company has steadily grown to be the pre-eminent regional confectionery distributor in North America. “Like everyone, the pandemic […]
