Beauty

“Unexpected” campaign for Carrera fragrances shot in Argentina in midst of pandemic

Euroluxe has announced the launch of a new campaign for the Original Black & White perfume lines for Carrera Parfums, under the theme “Expect the Unexpected.” The campaign was filmed in Argentina at the Palacio Paz, in Buenos Aires, which is recognized as an Argentine national monument. Covering more than 12,000 square meters of space, […]

Elegant new skincare brand Lendava: minimalist products with maximum results

With products that are elegant, minimalist and highly efficient, sophisticated new skincare brand Lendava promises to deliver the pinnacle of daily skincare essentials with a simple routine of one day cream and one night cream, called Lendava Good Morning and Lendava Good Night. Created by Priscila Fadul, an industrial engineer by training whose family has […]

Miami distributor Tairo celebrates Silver Anniversary and looks back over the past 25 years

“It’s been a ride; I can’t believe it is 25 years,” said Tairo International co-founder Robert Bassan at the start of his reminiscing interview with TMI. The Miami-based fragrance and cosmetics distributor, which handles the Caribbean and Mexican duty free markets, is celebrating its 25th anniversary this year. The company has made a major impact […]

Valentino Beauty opens first worldwide flagship with International Shoppes in JFK Terminal 1

L’Oréal Travel Retail Americas has unveiled a Valentino Beauty flagship in JFK International Airport, developed in partnership with International Shoppes. This is the brand’s first flagship worldwide since the Valentino brand was acquired by the L’Oréal Group in 2018. The opening kick starts a strong rollout plan that will conclude with more than 10 flagships […]

Alchemy Americas introducing revolutionary SL Lashes to LATAM and Caribbean markets

Alchemy Americas has expanded its portfolio of unique beauty products with SL Lashes magnetic lashes, a “wonderful, revolutionary” new brand, which the company is representing for the Americas.  The 2-year-old French brand is currently sold 99% online and has made $17 million in revenue,  reports Alchemy Americas founder Cedric Mahe-Rodriguez. “SL Lashes are very successful in […]

Tairo International’s “Perfect” launch for new Marc Jacobs fragrance goes high profile with SEARS in Mexico

Miami-based fragrance distributor Tairo International held a high profile, impactful launch for the new Marc Jacobs Perfect fragrance with SEARS Mexico across its stores in February, which included dressing windows and store fronts, as well as interior podiums and sampling. The HPP followed Tairo’s December 2020 launch in travel retail stores throughout the Carib-bean and […]

Bodart joins Euroluxe distribution company to offer brand-building options in LATAM

Well-known beauty and travel retail executive Guy Bodart has joined growing regional distribution company Euroluxe as CEO. Bodart’s career includes a long tenure at Chanel in top roles in Panama, Mexico and Brazil, as well as recent stints in senior positions at Duty Free Dynamics and Top Brands International. “Euroluxe, as our label states, is […]

Aveda removes all bee-derived ingredients from formulas to create 100% vegan brand

The Estee Lauder Companies kicked off 2021 by announcing that Aveda, itshigh performance, plant-based hair care brand, is now 100% vegan. The milestone achievement covers all of Aveda’s hair care, hair color, body care, make-up and aroma products, and emphasizes its commitment to sustainability. Aveda has been cruelty-free since the brand was founded in 1978 […]