DFA

Bacardi GTR speeds up Patrón travel retail business with Formula 1-themed pop-up at MIA

Bacardi Global Travel Retail revved up its Patrón business at Miami International Airport this spring with a high-octane activation in partnership with Duty Free Americas celebrating the brand’s role as official Tequila partner to the Oracle Red Bull Racing team and timed to share the excitement of the Formula 1 Miami Grand Prix. As the Tequila partner of […]

Duty Free Americas underscores specialty retail expertise with trio of ‘Firsts’ at DFW as the airport celebrates its 50th anniversary

As Dallas Fort Worth International Airport (DFW) celebrates its 50th anniversary, travel retail operator Duty Free Americas has opened three new specialty retail stores there, including the first ever travel retail store for Toys“R”Us (as reported). The retailer has also opened its first sunglasses store in the USA, SHADE, as well as the inaugural LEGO […]

Duty Free Americas rolls out immersive fragrance ‘Red Carpet’ activations

Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November. Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant […]

Bacardi launches Rum Tales activation & new classification system at Miami Airport 

Bacardi Global Travel Retail is staging the debut of its new Rum Tales campaign on the main concourse of Terminal D at Miami International Airport Terminal. The innovative Digital Rum selector platform is running from October 20 and November 12, 2023.  The pop-up is designed as a 360-degree experience encouraging travelers to explore and engage […]

The allure of beautiful hair in travel retail

It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]

The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport

The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas.     The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]

DFA Charity Golf Tournament success on all counts; raises $375,000 for Alonzo Mourning’s Miami youth charities

Neither threatening weather, a cold drizzle in Miami or a lingering pandemic could dampen the high spirits that boosted the 2022 DFA Charity Golf Tournament on Feb. 9, which raised a staggering $375,000 for the Mourning Family Foundation (formerly known as Alonzo Mourning Charities), and its Overtown Youth Center and Honey Shine initiatives. The Duty Free industry […]

The Macallan and Duty Free Americas unveil first Boutique in the Americas at NY JFK International Airport

The Macallan Single Malt Scotch Whisky has partnered with Duty Free Americas to unveil The Macallan’s new retail experience at John F. Kennedy (JFK) International Airport Terminal 7 – the first opening of the brand’s global Boutique program in the Americas. The official ribbon-cutting ceremony was attended by senior representatives from Edrington Global Travel Retail, […]