Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]
Cruise
Starboard curates a “new luxury” retail program of design, destination, diversity and sustainability onboard Celebrity Beyond
Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium, transforming today into specifically designed programs tailored to each ship, itineraries, guests and destinations. Miami-based Starboard Cruise Services has been a key architect of the change. And nowhere is this more evident than […]
Official naming ceremony with Simone Biles kicks off inaugural North American sailing of Celebrity Beyond
Cruising is back, bringing with it a new relevance.Celebrity Beyond, the third ship in Celebrity Cruises transformational Edge Series, kicked off its inaugural season from Fort Lauderdale on Nov. 4, sailing from Port Everglades following the ship’s official naming ceremony by world-renowned gymnast Simone Biles. As Beyond’s Godmother, Biles is an inspirational female powerhouse, a […]
Heineken’s GDF strategy looks to maximize onboard revenues
In a strategic overview of the global business in Ferries, Airlines and Cruises, Niek Vonk, Manager Global Duty Free & Travel Retail for Heineken says that the group’s mission is to be the most relevant brewer of Beer, Cider and other relevant drinks categories. “We are determined to do all we can to ensure our […]
Carnival adds new brew fleetwide and at onboard breweries
Continuing to live up to its reputation as the “Fun Ships,” Carnival Cruise Line is serving up a number of its own private-label beers crafted by its in-house brewery team. Carnival was the first cruise line to can and keg its own private label beers crafted in-house in 2019, after introducing the onboard brewery concept on Carnival Vista in the Red […]
Virgin Voyages Edgar Pacheco wins 2022 Diageo World Class Cruise Bartender of the Year- will go on to compete in World Finals
Virgin Voyages bartender Edgar Pacheco, from Cancun, Mexico, was crowned the Diageo World Class Cruise Bartender of the Year on May 31 during the final stage of the cruise competition in Diageo’s Miami office. He will now move on to represent the cruise industry at the World Class Global finals. Pacheco competed against five other […]
New Margaritaville at Sea cruise brand sets sail from Port of Palm Beach
On May 14, following the christening and private inaugural sailing, Margaritaville at Sea Paradise, embarked on her first passenger sailing. The ship promises travelers access to Margaritaville’s iconic lifestyle during a two-night, round-trip, voyage from the Port of Palm Beach to Grand Bahama Island, including lively onboard entertainment and gourmet food and beverage options. Passengers looking to extend their stay […]
MSC promises “the future class of cruise retail excellence” onboard new luxury World Europa
New concepts include innovative shopping galleries, a connected MSC multiverse and luxury outdoor promenade MSC World Europa will offer the future class of cruise retail excellence, with a concept designed around the principles of immersive dynamism, family experiences and ever changing exciting discoveries for its guests, says MSC Head of Retail Adrian Pittaway. MSC Cruises is getting ready for […]
First at Sea media partnership for Carnival Cruise Line/Onboard Media supports local Alaska small businesses and native craftspeople
LVMH’s Onboard Media marketing agency has partnered with the Alaska Small Business Development Center and its BuyAlaska program in a first-at-sea initiative to help stimulate local sales by cruisers as the state opens to tourism again. All Carnival Cruise Line ships visiting Alaska this season will feature a diverse group of locally owned businesses through shop-ping materials guests […]
Carnival breaks ground on new Grand Bahama Island cruise port
Carnival Cruise Line, in cooperation with the Grand Bahama Port Authority and the Government of The Bahamas, held a groundbreaking ceremony for its new cruise port destination on Grand Bahama Island on May 12. “With the start of this Carnival project, Grand Bahama is now on the better side of reaching its true economic potential,” […]
Cruise industry underlines resiliency and strengthens commitment to sustainability
Cruise Lines International Association (CLIA) emphasized the cruise community’s resilience at Seatrade Cruise Global in Miami, Florida, on Tuesday, and strengthened its commitment to sustainability. Kelly Craighead, President and CEO, CLIA said that cruise passenger volume is expected to recover and surpass 2019 levels by the end of 2023, in her opening remarks during the […]
Seatrade Cruise Global: Carnival Corp.’s Arnold Donald steps into Vice Chair role as Josh Weinstein named President & CEO
In another major transition in the cruise channel, Arnold Donald, currently President and Chief Executive Officer of Carnival Corporation & plc – the world’s largest cruise company — will become Vice Chair and member of the Boards of Directors, effective August 1. Josh Weinstein (age 48), currently Chief Operations Officer for the company, will assume […]
RCCL to increase cruise pax to the USVI
Royal Caribbean officials and representatives of the Virgin Islands Port Authority announced a major increase in cruise visits for the Virgin Islands during Seatrade. Royal Caribbean Group VP Destination Development and Deployment Joshua Carroll, said that RCG will be sending up to 70% more passengers to Crown Bay in St. Thomas and will triple the […]
Harding Retail launches Somrus onboard Carnival and Virgin Voyages to great success
The House of Somrus, the cream liqueur brand inspired by flavors from India—has made a big impact in travel retail since launching in the channel through high-profile digital “coffee breaks” during the Virtual Travel Retail Expos in 2020 and 2021 and the Virtual Summit of the Americas last year.Represented in the channel by Duty Free […]
CLIA releases Cruise Industry 2022 Outlook
Report quantifies value of cruise tourism, underscores leadership in health and safety, environmental sustainability and destination stewardship More than six million guests have sailed since cruise ships resumed operations in July 2020, reports Cruise Lines International Association, which this week released the 2022 State of the Cruise Industry Outlook report. CLIA also said that 75+% of ocean-going member […]
