Starboard launches Beauty for All as it meets changing expectations for the cruise ship retail offer 

One on One with Sherrie Day, Global Head of Merchandising, Starboard Cruise Services . With both the beauty industry and cruising on an upward trajectory across all categories, leading luxury vacation retailer at sea Starboard Cruise Services is doubling down on its commitment to offer a diverse and inclusive selection of high-quality brands and products aboard more […]

OLAPLEX prestige hair care launches its first shipboard partnership with Starboard Cruise Services

OLAPLEX, the prestige hair care brand thatcreated the bond-building category, is making its cruise debut with exclusive retail partner, Starboard Cruise Services.  The full OLAPLEX hair care range, including the iconic OLAPLEX No.3 Hair Perfector, is currently shoppable on 19 ships with more coming onboard as part of Starboard’s self-care retail offer.  OLAPLEX is the leader […]

Sexy and Sustainable: The cruise industry looks ahead with optimism and responsibility

Seatrade Cruise Global, the major cruise tradeshow in the world, wrapped up its March 2023 edition on a decidedly up note. Bringing together more than 9,500 cruise industry attendees, eighty cruise lines, 1,800+ cruise line representatives, five hundred exhibitors, and representatives from over 121 countries/ destinations, the show was a success on every level and […]

Keeping cruise retail vibrant, fun and relevant: One on One with Lisa Bauer, Starboard Cruise Services President and CEO

Travel Markets Insider’s Lois Pasternak had an opportunity to sit down with Lisa Bauer, Starboard Cruise Services President and CEO, during the recent Seatrade Cruise Global, just days after the cruise retailer announced the news of its extensive “refresh.” From its new guiding North Star emblem to its vibrant color palette, every element is geared […]

Hawaii visitor recovery gains strength

Hawaii’s Department of Business, Economic Development and Tourism (DBEDT) reports that visitor numbers in January reached 96.8% of January arrivals in 2019, the benchmark year prior to the COVID-19 pandemic, according to preliminary statistics. A total of 791,781 visitors arrived in the Hawaiian Islands in January 2023, up 37.9% from January 2022. Importantly, visitors are […]

Starboard reimagines “Luxury Avenue” onboard Celebrity Beyond

Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]

Starboard curates a “new luxury” retail program of design, destination, diversity and sustainability onboard Celebrity Beyond

Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium, transforming today into specifically designed programs tailored to each ship, itineraries, guests and destinations. Miami-based Starboard Cruise Services has been a key architect of the change. And nowhere is this more evident than […]

Official naming ceremony with Simone Biles kicks off inaugural North American sailing of Celebrity Beyond

Cruising is back, bringing with it a new relevance.Celebrity Beyond, the third ship in Celebrity Cruises transformational Edge Series, kicked off its inaugural season from Fort Lauderdale on Nov. 4, sailing from Port Everglades following the ship’s official naming ceremony by world-renowned gymnast Simone Biles. As Beyond’s Godmother, Biles is an inspirational female powerhouse, a […]