Puig’s omnichannel launch for 212 Heroes strengthens Carolina Herrera’s TR leadership position in the Americas

Puig Travel Retail Americas has launched an extensive omnichannel campaign covering the entire passenger journey throughout the Americas to mark the launch of Carolina Herrera’s new masculine fragrance 212 Heroes. The ambitious campaign–  across 19 countries and 74 airport doors — is running at major South and North American airports, including São Paulo-Guarulhos, Buenos Aires-Ezeiza, […]

Mondelez World Travel Retail adds to communications capabilities with new appointment

Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]

Porsche Design holds exclusive Rouge Duty Free event for Grenada launch

Lifestyle brand Porsche Design has launched its stylish collection of sunglasses at Rouge Duty Free on the island of Grenada. The launch was kicked off with an exclusive event for invited guests at Rouge’s popular luxury store located in Port Louis, Grenada’s renowned marina for mega-yachts. The Porsche Design sunglasses collections showcase the brand’s combination […]

Nestlé’s Smarties becomes the first global confectionery brand to switch to recyclable paper packaging

In a major move, Nestlé announced that its popular Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. This represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging.  Smarties is the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million […]

President Joseph Biden signs Inaugural Day proclamations with customized Cross pen

Congratulations to A.T. Cross Company, which provided customized pens for newly-inaugurated American President Joseph R. Biden. Cross was selected as the pen of choice to sign President Biden’s Inaugural Day Proclamation.    President Biden signed official proclamations and executive orders using a Cross Century II Rollerball Pen in a classic black lacquer finish with 23KT […]

Marshall Retail Group opens first LEGO airport store in the U.S. at Salt Lake City International Airport

Marshall Retail Group (MRG), a WHSmith Company, continues to open some of the most innovative and exciting retail concepts in U.S. airports. In addition to the stunning new concepts the travel retailer opened in LaGuardia Airport (LGA) Terminal B in June (the 15,000-square-foot The Bowery Bay Shops and 5,000-square-foot The DEAN men’s emporium), the company now adds the first LEGO branded […]

Duty Free Dynamics launches Writing & Arts category with Faber-Castell

Regional distribution company Duty Free Dynamics continues to expand its product portfolio, debuting new and unique categories for the Americas Travel Retail channel. This week the innovative company has unveiled its first brand in the Writing & Arts category, with the announcement that it has added Faber-Castell products to its portfolio. Faber-Castell is one of […]

Nestlé offers consumer-driven innovation in response to COVID challenges

Nestlé International Travel Retail (NITR) remains committed to the confectionery category in travel retail and continues to invest in measures to drive industry growth despite the challenges posed by the COVID-19 pandemic and its impact on travel. In an online media briefing in September, NITR general manager Stewart Dryburgh and Marketing Manager Tamara Spada said the company […]

Mars Wrigley ITR to simplify portfolio and introduce more value to drive category sales in ‘21

Mars Wrigley International Travel Retail is gearing up for recovery in travel retail with a tight range of power SKUs representing the highest selling products from its travel retail portfolio. Raghav Rekhi, Category Director Mars Wrigley ITR, reported that the company will be significantly simplifying its travel retail portfolio in 2021. Since 9% of the travel […]