Coty Travel Retail has unveiled the avant-première launch of Gucci Flora Gorgeous Orchid Eau de Parfum at major international airports worldwide, making Travel Retail one of the exclusive channels to offer the new scent ahead of its rollout in all designated global locations.
Travelers across the Americas, Europe, and the Asia-Pacific region will have the opportunity to discover the latest Gucci Flora fragrance and engage with it through a variety of unique touchpoints.
In the Americas, the launch, in collaboration with DFS and Motta, will feature garden-inspired pop-up spaces in New York Terminal 4, Tom Bradley International Terminal at Los Angeles International Airport, and Terminal 1 in Tocumen International Airport in Panama.
These pop-ups will showcase Gucci Beauty’s multi-axis portfolio, offering passengers the opportunity to discover the Gucci Flora Gorgeous Orchid Eau De Parfum through a unique 360-degree omni-channel experience. At the heart of the pop-up experiences lies the Gucci olfactive discovery, where visitors can interact with The Alchemist’s Garden collection and Gucci makeup. Customers will also be able to personalize their purchases with engraving and gift-wrapping services.
Across the Asia-Pacific region, travelers can discover the fragrance at major airports and travel retail locations in India, Thailand, South Korea, Singapore, as well as in key cities across China, including Shanghai, Beijing, Hong Kong, and Macau. At DFS Macau Galaxy Downtown Duty Free, the Gucci Flora Gorgeous Orchid pop-up will offer an immersive digital experience, allowing travelers to explore the fragrance’s story and notes. Visitors will also have the opportunity to immerse themselves in the new Gucci Flora campaign by Creative Director Sabato De Sarno, featuring Miley Cyrus against the backdrop of Los Angeles’ iconic Hollywood landmark.
Coty will also debut the fragrance in key travel retail locations across Europe, delivering the unique Gucci experience with a combination of best-in-class retail activations and omni-channel retailtainment. Throughout July, Gucci Flora Gorgeous Orchid Eau De Parfum will be exclusively available at major airports including Milan Malpensa Airport, London Heathrow Airport, Josep Tarradellas Barcelona-El Prat Airport, Paris Charles de Gaulle Airport, and Istanbul International Airport. To commemorate this occasion, a special 3D Digital Out-of-Home (3DOOH) installation will also be exclusively available at Paris Charles de Gaulle Airport, enabling consumers to interact with the Gucci Flora Gorgeous Orchid Eau De Parfum in new immersive ways.
Gucci Flora Gorgeous Orchid Eau De Parfum blends vibrant vanilla with a fresh marine accord, enhancing the luminous sensuality of vanilla orchid. The fragrance, housed in a radiant yellow bottle, resembles a luminous sunshine bouquet with fresh, floral notes, further enhancing the vitality of the Gucci Flora collection. The Gucci Flora Gorgeous Orchid Eau De Parfum is available in three bottle sizes – 30ml, 50ml, and 100ml – as well as a 10ml pen spray.
