To celebrate Children’s Day in Argentina (August 18), Spanish fragrance house PyD teamed up with Avolta to hold a joyous, playful 2-day activation for TOUS Kids and Baby TOUS perfumes at the Ezeiza International Airport departure store in Buenos Aires.
The in-store event took place August 15-16 at the Baby and KIDS area in the airport, offering young travelers and their parents the experience of choosing fragrances through color games.
Participants were able to discover the TOUS fragrance of their choice through a sensory experience that involved the four senses (olfactory, tasting, visual and tactile).
The customer experience was further enhanced through such playful elements as balloon twisting and acrobatic dynamics and skills.
The event we also featured TOUS Kids sampling and bracelets, teddy bear shaped cookies, and a GWP for Children´s Day in Argentina.
