Global menswear brand Antony Morato will officially enter the travel retail channel at TFWA Cannes this year.
Marking a new chapter in the brand’s international growth, the brand will unveil its TRAVEL LINE – a bold and innovative concept designed to meet the evolving needs of the modern traveler.
A complete look
Antony Morato’s Travel Retail offering focuses on apparel and accessories tailored to meet the unique needs of men who journey across every occasion and every climate, combining advanced per-formance fabrics with thoughtful design solutions. The product range blends the brand’s Italian style with global trends through a modular approach that allows travelers to create adaptable outfits with minimal effort.
Key features include:
Versatility: A compact product range that transitions from casual to formal occasions, from light-weight over-shirts to joggers, every piece is designed to adapt to a variety of travel scenarios.
Innovation: Use of performance-focused fabrics, including wrinkle-resistant materials, breathable textiles, and weather-adaptive technologies, ensuring comfort and style across diverse climates.
Functionality: multiple-pocket designs, easy-to-layer options, and lightweight accessories..
Style: A neutral color palette and modern silhouettes ensure effortless coordination.
High Quality: Meticulous attention to detail that balances style and durability from apparel to accessories.
“With this new division, our main purpose is to offer travel retail products that reflect the modern traveler’s desire for style, comfort and functionality,” said Lello Caldarelli (CEO and founder) “Antony Morato’s DNA, rooted in travel, art, and music, positions us perfectly to cater to a cosmopolitan audience seeking to express their individuality while on the move.”
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Strategic expansion and visibility
The Travel Retail Division aims to gradually expand its presence through partnerships with leading travel hubs, airports, and duty free channels. Antony Morato’s Travel Retail Modular Display System (M.D.S.) enables seamless integration into diverse retail formats, including 3-wall stores, shop-in-shops, and branded corners.
The brand is also strengthening its visibility through advertising cam-paigns at international airports such as Milan, Rome, Naples, Madrid, Barcelona, among others. It is currently available in 13 global hubs.
