Floral Street, the award-winning British fragrance brand, together with Shondaland and Netflix’s hit show Bridgerton, have unveiled Enchanted Masquerade. The Eau de Parfum, inspired by the latest season of the hit show, is billed as the first-of-its-kind vegan and cruelty free fragrance to bring the “cult-favorite modern fairytale to life.”
The show’s fourth season, which premiered at the end of January on Netflix, with part 2 of the season returning last week, opens at a masquerade ball, hence the name of Enchanted Masquerade.
Described as “an alluring floral gourmand,” Enchanted Masquerade opens with notes of fresh pear, hazelnut and gardenia, with a heart of centifolia rose and dry down of skin musks and sweet cedarwood.
Created by Floral Street founder Michelle Feeney and Robertet master perfumer Jérôme Epinette, the fragrance collaboration encompasses a “spellbinding love affair and playful British flair” that defines this season of Bridgerton.
“We’re honored to have partnered with Shondaland and Netflix to bring this story of two worlds colliding and true love blooming to the dressing tables of Bridgerton fans around the world,” commented Michelle Feeney.
“While creating this scent, we were inspired by this season’s storyline and the idea of unmasking your true self… It also deeply connects with our brand motto– ‘Who will you be today?’ All Floral Street fragrances are created to match our moods and enable us to embrace self-expression,” continued Feeney.
“We’re so happy to be sharing our expertise in creating mood-boosting, vegan and cruelty-free fragrance with a show as beloved as Bridgerton. We know that both new and established fans will adore Enchanted Masquerade,” she concluded.
Floral Street Enchanted Masquerade Eau de Parfum is available on FloralStreet.com and exclusively at Beautyspace at Bloomingdale’s in the U.S. and select travel retail partners. For travel retail information, contact katherine@internationalbrandbuilders.com
