Heinemann Americas reports that it saw significant growth in Retail & Distribution last year.
“At the beginning of this year, we are exactly where we want to be,” Heinemann Americas CEO Nicolas Hoeborn tells TMI.
“Our 5th New Build Launch in a row with Royal Caribbean, the Star of the Seas, was a major success we are very proud of, and the numbers we see so far are surpassing our expectations.
“We gained new customers within our Wholesale Channel who trust our expertise and tap into our broad service portfolio,” he added.
On the F&B side, Hoeborn says that Heinemann Americas expanded its collaboration with key vendor partners and strengthened their support for the cruise channel.
“This expanded collaboration enabled us to grow further with NCL, including our expansion into the Tobacco category. At the same time, we have initiated discussions with other major cruise lines and are keen to build on that momentum this year,” he notes.
Hoeborn says that the results his team delivered consistently over the past years—and most recently in 2025—have allowed Heinemann Americas to be part of all relevant RFPs.
“There is a great deal in progress, although it is still too early to share specific details,” he says. “We are following a clear and consistent strategic path and continue to position ourselves as a reliable, forward‑thinking retail and distribution partner for the cruise industry. We have a unique value proposition within the industry that continues to resonate strongly with key players as well as emerging retailers and partners outside of the cruise channel.”
In 2026, Heinemann Americas will continue driving profitable growth across all cruise channels, placing strong emphasis on business development while further optimizing its operations to ensure efficiency and scalability.
“Our confidence entering this year is strongly rooted in the capability and commitment of our team. They have repeatedly delivered on our strategic objectives and demonstrated the agility required to perform in a dynamic market environment,” comments Hoeborn.
“With such a dedicated and stable group behind us, we are well positioned to capitalize on the opportunities ahead and continue our trajectory of success in 2026,” he concludes.
