CVH Spirits has announced the signing of an exclusive, long-term distribution agreement with Blue Caterpillar for Travel Retail Americas. CVH Spirits’ portfolio includes premium single malt Scotch whisky brands Bunnahabhain, Deanston and Tobermory.
Blue Caterpillar says the single malt Scotch whisky category continues to represent one of the most dynamic segments within premium spirits across the Americas, driven by rising consumer sophistication, premiumization, and a growing appetite for authenticity and provenance.
At the heart of this partnership is a shared belief: Strong brands that last are built through presence, training, and disciplined in-market leadership.
CVH Spirits and Blue Caterpillar will work together to intentionally build brand awareness by creating strong memory and emotional resonance through consistent brand storytelling and elevated tasting experiences, investing in the education and empowerment of in-store sales teams and brand ambassadors, ensuring they can confidently represent the brands, their provenance, and their value and xxecuting with discipline at scale, ensuring the right presence, visibility, and availability across priority travel retail touchpoints in the Americas.
Lynsey Eades, Head of CVH Global Travel Retail commented, “The US and LATAM are a key growth channel for CVH Spirits. Our partnership with Blue Caterpillar represents a major step forward to achieve success in this region. We have a diverse portfolio of award winning premium single malts and blended whiskies, that cover a range of aged, and non-aged expressions. Additionally, we have a dedicated Travel Retail portfolio and a variety of Limited Editions perfect for the US consumer. We are truly excited to partner with Blue Caterpillar and look forward to engaging with retailers across the US together.”
A spokesperson for Blue Caterpillar added: “We are proud to be entrusted with CVH Spirits’ portfolio in Travel Retail Americas. The most meaningful growth comes from trust—trust built with retail partners, with sales teams, and ultimately with consumers. That trust is earned through flawless execution and a commitment to doing the work, day after day, in market.”
