Paraguay’s largest border store operator has opened a new 9-story, 94,000 sq m store in Ciudad del Este.
The Shopping China venture is one of the largest shopping centers in Latin America and marks a new era for shopping in the Triple Frontier.
Leaving behind its former 6,000 sq m store in the Shopping Paris shopping mail, the new Shopping China features 33,000 sq m dedicated exclusively to sales. To accommodate the high volume of tourists and residents from Brazil, Paraguay, and Argentina the complex offers 1,000 parking spaces and well-designed accesses for pedestrian shoppers.
The layout is distributed across three levels of commercial space centered around innovative technology, comfort, and modernity. It includes restructured sectors, strategic lighting, and security, as well as expanded communal areas. Moving staircases and elevators allow shoppers to navigate easily between the three retail floors.
The retail space became operational in January. The operator will open a vast food court that is considered one of the most complete in the region. It features the Brazilian Madero group with its Madero Steakhouse and Jerônimo Burger restaurants, as well as McDonald’s, Burger King, KFC, and Pizza Hut. Coffeehouses Juan Valdez from Colombia, and Café Martínez from Argentina will complete the food and beverage offer in the initial stages. Later in the year, a rooftop with panoramic views of the border, The Friendship Bridge and the River Parana will be inaugurated, adding to its tourist appeal.
With unprecedented scale, modern structure, and an integrated tourist proposal, the new Shopping China is said to reposition Ciudad del Este as one of the regional leaders in shopping tourism and promises to further boost the border economy.
Felipe Cogorno, CEO of Shopping China, told the Paraguayan economic press. “We, in Shopping China, are really excited with the opening of our new store in Ciudad del Este. The new store is the beginning of a new stage in the economic development of the city and the region.
“Paraguay is headlining news throughout the continent as we have a country with clear rules and regulations that allows us to invest thinking in the long term for our company and for our country.
“The opening of the new store will increase employment in the city, will increase and improve the commercial and gastronomic offer in the city and reinforce the position of Ciudad del Este as one of the leading shopping destinations in Latin America.”
John Gallagher
