Starboard Group has unveiled its immersive retail experiences onboard Star Princess, the newest ship in the Princess Cruises fleet.
Star Princess set sail from Barcelona on October 4, 2025, and will begin her U.S. inaugural voyage from Fort Lauderdale on November 7. Starboard says that it has crafted elevated, personalized shopping experiences on the ship featuring guest-first offerings that blend exclusivity, storytelling and destination relevance.
“We are thrilled to introduce such an exciting range of immersive shopping experiences and custom activations onboard Star Princess,” said Lisa Bauer, Starboard’s President and CEO. “We have leveraged our deep expertise and global network to introduce first-at-sea boutique and brand offerings, including a special barrel of Angel’s Envy bourbon that is exclusively available to Star Princess guests. We’re proud to continue to expand our relationship with Princess Cruises and to curate distinct product collections and one-of-a-kind retail experiences designed to make each voyage unforgettable.”
First-at-sea luxury beauty and fashion
Onboard Star Princess, Starboard has debuted a first-at-sea Chanel beauty shop-in-shop featuring a curated selection of cosmetics and skincare; a collection of designer fragrances for men and women, clean skincare and bodycare from Beekman 1802, and haircare from Moroccanoil.
Another first-at-sea is a selection of vintage preowned luxury handbags from Fashionphile. The extensive assortment includes distinctive styles from Chanel, Dior, Gucci, Hermès and other renowned luxury maisons; small leather goods from Coach and hand-beaded and embellished designer handbags and accessories from Mary Frances.
Star Princess also offers an assortment of luxury Swiss watches from stand-alone Breitling and TAG Heuer boutiques. Guests can also shop certified preowned Rolex watches, timepieces from Jacob & Co., which is making its Princess Cruises debut, and selections from John Hardy, Norqain, Rado, Tissot and Citizen.
Personalization, immersive experiences
In a first for the Princess Cruises fleet, Starboard has curated a range of “make it your own” personalization experiences, in which guests can choose from engraving, embossing and embroidery options to customize jewelry, apparel, jackets, handbags, backpacks, hats and more. Onboard ear-piercing services are also available.
Starboard has also debuted immersive, in-person events and exclusive collaborations, such as tastings from an exclusive barrel of Angel’s Envy bourbon that was specially crafted and personally selected for the ship by Starboard President and CEO Lisa Bauer and Princess Cruises President Gus Antorcha.
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Bringing destinations onboard
Starboard is bringing each Star Princess itinerary to life with a destination-themed retail boutique designed to connect guests with local cultures and artisanal creations spanning food, apparel and accessories, kitchenware and drinkware, artwork, fashion jewelry and souvenirs.
When the ship sails the Caribbean during its inaugural season, guests will find first-at-sea offerings that include folk art from the Dominican Republic featuring the cayena, or hibiscus, flower, a national symbol, and unique jewelry and gifts from Tumbiko, the Mexican brand known for its meticulous craftsmanship that blends ancestral techniques with contemporary design.
Star Princess also offers an assortment of men’s, women’s and kids’ apparel, resort wear and accessories and fashion jewelry. Shae, Starboard’s exclusive fashion jewelry brand, is making its Princess Cruises debut onboard Star Princess. An inaugural collection of tees, hoodies, caps, bags and other items featuring the Princess Cruises logo is also available.
“Our mission is to offer a refined, destination-rich cruise experience onboard Star Princess that blends relaxation, cultural immersion and singularly memorable experiences,” said Alfredo Jimenez, Vice President Hotel Operations, Princess Cruises. “Starboard is helping us fulfill that mission with an array of unforgettable custom retail experiences that engage and delight our guests and elevate their entire trip.”
The 4,300-guest Star Princess, the second Sphere-Class ship in the Princess fleet, will sail the Caribbean over the winter season, followed by Alaska in the summer of 2026 and additional itineraries in subsequent seasons.
