The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
GMAX Travel Retail
GMAX Travel Retail targets unique brands with a point of difference
It all started with a unique rum with a point of difference for Garry Maxwell and Tim Young’s eventual partnership at GMAX Travel Retail. Maxwell had founded GMAX Travel Retail in 2020 in the midst of the pandemic, after 18 years at Premier Portfolio. Young created his Young Spirit Consultancy in 2021 to assist premium […]
