Mazaya is focusing on the Americas border store business at this year’s Summit of the Americas. “Our domestic business continues to grow in both North and South America in line with the booming trend for shisha and we think retailers are missing out on a potentially lucrative revenue stream in duty free,” says Rawan Elayyan, […]
Mazaya
Jordanian company Alzawrae strives to introduce its Mazaya shisha tobacco in travel retail beyond the Middle East
Jordanian-based Alzawrae, producer of the Mazaya brand of shisha tobacco, is returning to TFWA World Exhibi-tion this year at stand H53 and the Don Michele Yacht. The company is determined to reflect the rapidly growing popularity of shisha smoking in markets outside the traditional Middle East stronghold, and continues to invest heavily in pro-moting […]