YSL Travel Retail Americas launched MYSLF, the latest masculine fragrance, throughout the region in September, in the brand’s most extensive online and offline takeover to date. The fragrance made its avant-première debut in Latin America, where it is expected to arrive in Local Market only in Q1 2024. YSL Beauty says that it set out […]
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Yves Saint Laurent Beauty launches “Abuse is Not Love”- a global program to help combat Intimate Partner Violence (IPV)
Yves Saint Laurent Beauty launched a critically important global program in November, on the occasion of the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020. Called “Abuse is Not Love,” the global program aims at helping to combat intimate partner violence (IPV) by supporting the prevention programs of its […]
Tom Pecheux named Global Beauty Director at YSL Beauté
Legendary makeup artist Tom Pecheux has joined YSL Beauté as Global Beauty Director. The French-born makeup artist known for his charm, charisma, creativity and vision, has a career that spans three decades of run-ways and prestigious international glossy magazines. He started his career working with photographer Mario Testino and fashion director Carine Roit-feld. He went on […]
