Beam Suntory introduced the second annual release of Laphroaig Brodir Port Wood Finish across global travel retail in November.
First released in October 2014, Laphroaig Brodir (“brother” in ancient Norse), celebrates Scotland’s long connection with the Nordic region and culture. It is made from double-matured Laphroaig, beginning with a first maturation in ex-bourbon barrels, followed by a second maturation in European oak casks seasoned with Ruby Port. It is the combination of woods and the influence of port that add complexity to this expression, says the company.
Laphroaig Brodir Port Wood Finish completes the range of Laphroaig travel retail exclusives released since 2012, including Laphroaig QA Cask, Laphroaig PX Cask and Laphroaig An Cuan Mor, in addition to the special expression introduced in September to celebrate the distillery’s 200th anniversary in 2015, Laphroaig 16YO.
“Laphroaig Brodir Port Wood has been exceptionally well received by Laphroaig fans in Europe and we are delighted now to be able to bring this to consumers worldwide. This exclusive expression has been especially selected for annual release and the introduction of batch #2 allows us to give a wider audience the chance to experience this premium Islay single malt Scotch whisky,” says Michael Cockram, Beam Suntory Global Travel Retail Marketing Director. ““Laphroaig is a globally acclaimed brand and the travel retail channel is the perfect showcase to reach committed fans and to introduce exclusive products such as Laphroaig Brodir Port Wood.”
Laphroaig Brodir Port Wood Finish has an ABV of 48% and retails at €110 for a 700ml bottle.