Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]
Starboard Cruise Services
Starboard curates a “new luxury” retail program of design, destination, diversity and sustainability onboard Celebrity Beyond
Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium, transforming today into specifically designed programs tailored to each ship, itineraries, guests and destinations. Miami-based Starboard Cruise Services has been a key architect of the change. And nowhere is this more evident than […]
Official naming ceremony with Simone Biles kicks off inaugural North American sailing of Celebrity Beyond
Cruising is back, bringing with it a new relevance.Celebrity Beyond, the third ship in Celebrity Cruises transformational Edge Series, kicked off its inaugural season from Fort Lauderdale on Nov. 4, sailing from Port Everglades following the ship’s official naming ceremony by world-renowned gymnast Simone Biles. As Beyond’s Godmother, Biles is an inspirational female powerhouse, a […]
Starboard Cruise Services new Luxury Division launches destination-driven retail program aboard Silversea Cruises newest flagship vessel
Starboard Cruise Services is bringing a distinct blend of renowned brands, limited editions, artisanal goods and exclusive local treasures from around the world onboard Silversea Cruises’ newest ship, Silver Moon. Sailing from Greece, the long-awaited flagship welcomed its first guests on June 18, and will offer locally crafted creations reflective of the Eastern Mediterranean voyage. […]
One on One with Lisa Bauer, President and CEO, Starboard Cruise Services, Inc.
Reframing the cruise retail experience in a post-COVID world Amidst the slowdown and uncertainty facing the cruise industry as a result of the coronavirus pandemic, Starboard Cruise Services is focusing on reframing onboard guest engagement for when cruising returns. Starboard President and CEO Lisa Bauer talked to TMI about how Starboard will adapt to new requirements and […]
Starboard Cruise Services partners with Sephora to expand beauty offerings
Starboard Cruise Services has announced an exclusive partnership with Sephora, one of its LVMH Moët Hennessy Louis Vuitton sister companies. For the first time at sea, a select number of Starboard’s cruise ship partners now carry Sephora’s private label brand, Sephora Collection. Offered in the ship’s beauty shop, the Sephora Collection features options ranging from […]
Starboard Cruise Services announces new Luxury Division and names cruise industry expert Stacy Shaw to lead
Starboard Cruise Services has appointed Stacy Shaw as Vice President Luxury Division and Retail Experience Development to head up its newly formed Luxury Division. Shaw joins Starboard from Virgin Voyages where she led the sales organization and business development. Prior to that, she spent 11 years at Royal Caribbean Cruises Ltd. in a variety of leader-ship roles and got her start […]
Lisa Kauffman joins Starboard as new SVP, CMO
Starboard Cruise Services has appointed Lisa Kauffman as Senior Vice President, Chief Marketing Officer. In this role, she will lead the planning, development and execution of strategic initiatives for Starboard, supporting the delivery of guest experiences and brand innovation tailored to each of Starboard’s cruise line partners. Kauffman, who has more than 20 years’ experience with global […]
Starboard features first-at-sea brands, luxury and exclusive products onboard Norwegian Encore
Starboard Cruise Services played an integral role in the launch voyage of the new Norwegian Encore cruise ship. Starboard’s The Tradewinds Shops, covering more than 7,000 sq. feet of retail space, offers luxury retail spaces, first-at-sea brands, limited-edition spirits, inaugural exclusives, and sustainability collections that align with Norwegian’s environmental commitment. Luxury Retail Norwegian Encore bolsters the cruise line’s luxury […]
Cruise Industry veteran Robin Rosenbaum-Andras on the move
Robin Rosenbaum-Andras, Starboard Cruise Services SVP Marketing, following an extensive tenure with the LVMH Moët Hennessy Louis Vuitton company, will be stepping down in order to start her own marketing and branding consultancy. “After twenty-five rewarding years with Onboard Media and Starboard Cruise Services, it’s with mixed emotions that I announced my departure,” Rosenbaum-Andras tells […]
Starboard Cruise Services appoints Lisa Baldzicki as new Chief Merchandising Officer
Lisa Baldzicki has joined Starboard Cruise Services as Chief Merchandising Officer (CMO). In this role, the Disney and L Brands veteran will manage Starboard’s corporate merchandising strategies and initiatives, including the development of product assortment; vendor relationships and sourcing; financial and business planning; pricing; retail execution; talent management and team development. Baldzicki will join Starboard’s […]
Starboard’s “Sensory Shopping Journey” on Celebrity Edge includes retail with a purpose for Malala Fund, sustainability and empowerment
Starboard Cruise Services has revealed a next-level shopping experience aboard Celebrity Cruises’ newest ship, Celebrity Edge. The visionary vessel is set for her maiden voyage, a seven-night sailing on December 9th, from the brand new Terminal 25 in Port Everglades, Fort Lauderdale, FL. Among the many highlights of the inaugural season is the naming ceremony by the […]
Starboard transforms: Creating onboard retail experiences rather than transactions
One on One with Beth Neumann, President and CEO, Starboard Cruise Services Miami-based Starboard Cruise Services, Inc., the world’s largest cruise ship retailer, is transforming itself from a transactional business to one based on creating the most memorable experiences for cruise guests to take back home as a symbol of a wonderful holiday. Creating […]
Genting’s Dream Cruises partners with Starboard to create a luxury retail experience at sea for Asia market
Asian luxury cruise line Dream Cruises is partnering with Starboard Cruise Services to manage Dream Cruises’ onboard shopping. Dream Cruises, owned and conceived by Genting Hong Kong, is the first luxury cruise line catering to the large and rapidly growing premium market in China and Asia. Miami-based Starboard Cruise Services, owned by worldwide luxury provider […]
Tiffany & Co. introduces first boutique at sea aboard Royal Caribbean International’s Oasis of the Seas
Tiffany & Co. has opened its first free-standing boutique at sea onboard Royal Caribbean International’s Oasis of the Seas. The gala opening of the new onboard concept took place on Nov. 21, with Luciano Rodembusch, vice president of Tiffany & Co. Latin America; Mark Tamis, senior vice president, Hotel Operations, Royal Caribbean International; and […]
