Beam Suntory has launched Maker’s Mark Cellar Aged Bourbon at DFS stores at New York John F. Kennedy (JFK) and Los Angeles International (LAX) Airports. The annual limited release will then make its debut at Sydney International Airport in December. Maker’s Mark Cellar Aged Bourbon — a marriage of 11- and 12-year-old bourbon — is the […]
Beam Suntory
U.S. whiskey rides high in the Americas
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
Beam Suntory embraces “digital revolution” to weather COVID-19 storm
Phil Restall’s first few months in his new position have been “a baptism of fire.” But the Beam Suntory General Manager of Travel Retail, who was appointed to his new position in October, confidently predicts Beam Suntory’s global travel retail business will emerge from this pandemic in a strong position, thanks in part to its […]
Aston Martin partners with Bowmore to create 2nd exclusive special edition vehicle
Aston Martin has created a special vehicle, the Aston Martin DBX Bowmore Edition, to celebrate the brand’s partnership with Islay single malt whisky distillery, Bowmore. This is the second partnership creation between the British luxury car manufacturer and Bowmore, which is owned by Beam Suntory. Just 18 special edition Bowmore DBX’s will be built by the marque’s personalization […]
Jim Beam announces “landmark” GTR exclusive premium Lineage bourbon
Jim Beam Bourbon is launching Lineage, a batched premium expression exclusive to travel retail. The whiskey is the first collaboration between Jim Beam’s 7th and 8th generation family distillers, Master Distiller Fred Noe and his son Freddie. Lineage is the first bourbon from the Jim Beam portfolio to feature Freddie’s name and will be available to purchase […]
“Travel Retail will come back” Beam Suntory commits to GTR channel
Beam Suntory Global Travel Retail’s appointment this month of Phil Restall as General Manager of Travel Retail was the next step in its transformation of its global operating model. In the works for a while, the evolution of its travel retail business was sped up by COVID-19, Restall tells TMI. “At Beam Suntory, we have […]
Beam Suntory publishes Episode 4 of Spirits Speaker Series
Beam Suntory has launched the fourth video from its Spirited Speaker Series, a series of short video interviews hosted by Ed Stening, Global Head of Travel Retail Marketing at Beam Suntory. The video series invites experts to share their perspective on how travel retail can connect with shoppers during this uncertain time, kick-starting the conversation about how brands […]
Beam Suntory sets lofty goal to be spirits partner of choice in GTR
Beam Suntory Travel Retail has a clear vision for its business strategy: the company wants to be the preeminent spirits supplier in global travel retail, John Rosair, Beam Suntory Managing Director – APAC & GTR tells TMI. Rosair and Ed Stening, Global Marketing Director – Travel Retail, Beam Suntory, sat down with TMI at the […]
Beam Suntory brings together “the best of the East and West” with Legent bourbon
Beam Suntory launched its new unique bourbon Legent exclusively with Dufry in the DF &TR market (excluding Asia) in September for a 12-month period, before being rolled out across the rest of the GTR sector. Legent brings together the “best of the East and West” starting as a Kentucky Straight Bourbon with the Beam classic family recipe; […]
Beam Suntory focusing on LATAM and Travel Retail Worldwide
Latin America, along with travel retail worldwide, is a growing focus for Beam Suntory. The company demonstrated its commitment to the LATAM region when it assumed management and ownership of its route to market in Brazil beginning in July, formerly handled by Bacardi. Beam Suntory regards Brazil as a high-potential emerging market, and brands like […]
Beam Suntory restructures its International and TR divisions
Beam Suntory Inc. has simplified its International region structure and promoted leaders in key business units and markets. Effective April 1st, the International region was realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now […]
Beam Suntory launches Maker’s Mark’s first GTR exclusive
Beam Suntory has announced the launch of Maker’s Mark 101 – the brand’s first-ever GTR exclusive. Previously only available at the distillery in Loretto, Kentucky, Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof for a bolder taste, says the company. This limited edition is available exclusively in Travel Retail and features a gold bottle decoration alongside the iconic Maker’s Mark hand-dipped red wax […]
DFA wins Travel Retailer of the Year Icons of Whisky America award from Whisky Magazine – Beam Suntory also wins big
Duty Free Americas has won Travel Retailer of the Year in Whisky Magazine’s Icons of Whisky America 2017 awards. “An operator of duty free shops in the western hemisphere, Duty Free Americas is proving itself as the company to beat having topped this Icons category for the second year running,” says the magazine in its […]
Beam Suntory returns to age statements with GTR exclusive Bowmore range
Beam Suntory GTR is set to launch a brand new global travel retail exclusive range in April 2017, inspired by Bowmore distillery’s No.1 Vaults, the world’s oldest Scotch maturation warehouse. The new range, a return to age statements for the first time in five years, features Bowmore 10 YO, 1 Liter Bowmore 15 YO, and […]
Beam Suntory launches Maker’s Mark Cask Strength in travel retail
Beam Suntory launched Maker’s Mark Cask Strength, a new Kentucky straight bourbon, in Global Travel Retail in July. Maker’s Mark Cask Strength, which is taken straight from the barrel, uncut and unaltered, retains the signature essence of Maker’s Mark while intensifying the renowned flavors that the brand is known for, says the company. Although Maker’s Mark Cask Strength has a higher alcohol content (ABV 53-58%), it doesn’t […]
