Diageo Global Travel announces two new Game of Thrones limited edition whiskies

Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones.

The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which launched in 2018.

The two whiskies– A Song of Ice from House Stark and A Song of Fire from House Targaryen — are represented by their house sigils – the Direwolf and the Dragon – which adorn each bottle. In another nod to the interactions between the two Houses in the show’s storyline, the iconic Johnnie Walker Striding Man uncharacteristically faces backwards on the A Song of Fire bottle, revealing a face-off with the Striding Man on the A Song of Ice bottle when paired side-by-side.

The two new Johnnie Walker limited edition Game of Thrones whiskies– A Song of Ice from House Stark and A Song of Fire from House Targaryen — are available from DFS at JFK International airport in NYC at Terminal 4.

Anna MacDonald, Diageo Global Travel’s Marketing and Innovation Director, said: “We are delighted to announce the launch of these limited edition whiskies, following the successful White Walker by Johnnie Walker release in travel retail.

“Our team are continuously striving to provide unique product innovations, alongside interactive shopping experiences for both our retailers and consumers. With this in mind, we’ll be bringing the launch to life with beautiful in-store displays, dragon and direwolf sculptures and sensory whisky aroma units in selected airports.”

Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries, and has an ABV of 40.2%. The bottle design evokes an icy setting with frosted blue and gray colors inspired by the North.

Johnnie Walker A Song of Fire is rich and spicy, boasting flavors of subtle smoke from the peated malts of the Caol Ila distillery with an ABV of 40.8%. Inspired by the dragons of House Targaryen, the bottle design evokes a fiery setting with deep-red colors.

“The Game of Thrones audience continues to both engage with the culture fostered around the series and look for the special collectibles that let it live on. After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy,” said Jeff Peters, Vice President, Licensing & Retail at HBO.

Johnnie Walker A Song of Ice and Johnnie Walker A Song of Fire will be available in leading airports globally from October 2019 until supplies last, with an RRP of £38 per bottle for 1L.

Travel Markets Insider © 2019