Duty Free Dynamics (DFD) has expanded its regional distribution business in the Americas’ travel retail channel into confectionery through agreements with three major global companies.
The Panama-based company announced this week that it has inked distribution agreements with premium Swiss chocolatier Lindt; Haribo, world recognized for its “gummi candy;” and Perfetti Van Melle, producer of Chupa Chups lollipops and Mentos chewy mints, to cover the categories of hard candy and chewable candy.
Until now, DFD has been focused on more non-traditional categories in travel retail, non- core categories, such as watches, electronics, travel gear, outdoor, sunglasses, footwear, toys, among others.
“In Duty Free Dynamics we work every day to deliver the best quality portfolio with aims to grow alongside our strategic business partners and operators. Therefore, we are so very pleased to launch the confectionery category. We have been studying the same and the fact that it has several consumption motivations (indulgence, snacking and gifting), makes it very attractive in terms of growth and profit for our partner operators,” commented David Ruiz, Business Developer – Brand Manager of DFD’s Confectionery cluster.
“The last years, the rapid growth of the Confectionery category has led to an increase in the size of its retail footprint at the travel retail shops with a wide variety of products and strategic sale positionings.
“We are convinced that the business model we have assembled, as well as the partnership with top global brands and manufacturers such as Lindt, Haribo and Perfetti Van Melle will be a great business opportunity for all of our partner operators,” said Ruiz.
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