Family Brands Alliance adds super-premium G’Vine Gin to partnership

The Family Brands Alliance welcomed its fourth partner during a special introduction at TFWA World Exhibition in Cannes.  G’Vine, a luxury gin distilled from grapes and infused wine flowers, joined with founding members Behn DANZKA and Pallini Limoncello, and Bache-Gabrielsen cognac, which joined the group earlier this year.

Crafted in France, G’Vine Gin is the original French gin, and is the vision of its founder and Master Distiller, Jean-Sébastien Robicquet.

The Family Brands Alliance was announced in Cannes last year when the first two family-owned companies joined together as a way to strengthen their business in the changing travel retail world, and optimize logistics, marketing and service.

Behn DANZKA, which celebrated its 125th anniversary in 2017, is the producer of duty free favorite spirit DANZKA Vodka; Pallini Limoncello is the producer of the N° 1 Limoncello brand in Duty Free & Travel Retail, and Bache-Gabrielsen is a family-owned and operated artisanal cognac established in 1905  that is recognized for its innovation within the cognac category, including its unique eaux de vies and its sleek packaging.

Today all three family companies are experiencing the benefits of the synergies they create by working together and expect G’Vine will benefit as well, they said during the Cannes presentation.

The newest addition, G’Vine, is said to have revolutionized the gin category since it first appeared in 2006 with its unconventional use of grape distillate as the base for a super-premium gin. This is blended with 10 selected botanicals including the rare vine flower, resulting in a “refined tasting profile with extraordinary smoothness and roundness,” says the company.

G’Vine founder and Master Distiller Jean-Sébastien Robicquet says the Family Brands Alliance is the perfect way for his gin to introduce itself to the Duty Free world. “We at G’Vine Gin look forward to this partnership of singularly-owned producers of such fine crafted spirits. Working together will allow us to reinforce the presence of our unique products in this channel of the market and meet its needs,” commented Robicquet.

 “G’Vine will definitely strengthen the existing portfolio of the Alliance and greatly help us in our mission to even better serve the global Duty Free/TR market.

“Each member of the Alliance brings a distinctly different spirit to the group, which together is creating a unique offer to travel retail,” says Philippe Biais, Waldemar Behn Export Director.

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