Furla opens in Duty Free City

One highlight of the new Duty Free City land border store opened last week in San Ysidro is a 15sqm personalized corner from Italian leather goods brand Furla.

 

Commenting on the opening, Furla Global Travel Retail Director Gerry Munday said: “Furla is delighted to be working with Duty Free City as the sole leather goods brand present in its stunning border store in San Ysidro. We are present alongside some of the world’s most prestigious brands and have found the team at DFC a pleasure to work with. San Ysidro is one of the busiest border crossings in the world with a high spend per head, so we are confident that business here will be excellent for Furla as we continue to expand within the Americas. We look forward to working with DFC on further projects for the future.”

 

DFC Director of Marketing Alejandra Rudner adds: “…We wanted to work with a premium brand that would align itself with our affluent clientele and Furla very much fits the bill. San Ysidro is designed as a lifestyle destination – far more than just a border store – and Furla will sit very nicely alongside the many other signature brands in place, such as Versace and Swarovski.”

 

The Furla store opened with the Spring Summer 2014 Collection focusing on key lines from the Premium and Icon collections, including a range of shoulder bags, satchels and the innovative Dome in several sizes.

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