The vision for GUCCI BLOOM in travel retail was to create a ‘pop-up’ store that strongly communicated GUCCI BLOOM’s key attributes of vitality, creativity, quirkiness and uniqueness. Coty is working with Dufry in Brazil to host this stunning animation in August and September.
The ‘pop-up’ created by Coty captured the attention of passengers and transformed the airport into a distinctive luxury environment showcasing the world of GUCCI BLOOM when it launched at New York JFK earlier this year. As passengers engaged with the brand, brand ambassadors help convert them into customers.
GUCCI BLOOM is the first Gucci fragrance developed wholly under Alessandro Michele’s creative vision and encapsulates his modern philosophy that is the guiding vision for the House.