The company, which is the largest independent alcoholic drinks manufacturer in the UK, exhibited under the umbrella of its American distribution agent Haleybrooke International in 2018 and 2019. This year Halewood will showcase its spirit brands at its own booth 507.
Halewood has focused on Whitley Neill Handcrafted Dry Gin and its flavored variants in global travel retail over the past few years with the award-winning gin now listed with most of the biggest travel retailers worldwide.
The Americas region remains a core target, says Simon Roffe, Managing Director Global Travel Retail.
“Whitley Neill Gin is already listed in key US gateway airport location, including New York JFK and Washington with Los Angeles and San Francisco due to come online soon, and the response from travelers has been fantastic. We have committed to additional promotions and activations with our existing US operators to drive the in-store visibility of the brand,” he says.
“We are following the success of this brand in the Americas with a powerful marketing drive in support of some of our other premium spirits such as Crabbie’s Yardhead Scotch, Dead Man’s Fingers rums and Peaky Blinders whiskey. All of these lend themselves to colorful themed activations so you can expect some excitement with those brands in the next year. The brands are being rolled out simultaneously in the domestic markets in North and Central America and we hope the success of one will fuel the drive of the other.”
The company has also announced wider business agreements with Lagardère, King Power, DFS and Lotte as it expands its footprint globally in 2020.
For more information contact simon.roffe@halewood-