Following its highly successful partnership with Dufry, L’Oréal-owned hair care brand Kérastase has opened a third store in Terminal 3 departures at São Paulo-Guarulhos International Airport.
Sales from this 14sqm outlet are already beating expectations, says the company, and the location which is frequented by Brazilian and Argentine travelers, enhances the brand’s status, and reputation, while building its premium image.
The store is staging its three‑step hair beauty rituals, in addition to travel retail exclusives, and offers expert hair and scalp diagnosis with a hair & scalp profiler by a dedicated Kérastase hairdresser. This develops the Beauty category by recruiting new consumers both for the shop and for the Brand.
The new Kérastase French counter expresses premium and highly differentiating hair salon codes and delivers the brand’s professional know how and high quality haircare services.