Los Angeles International Airport (LAX) in partnership with Unibail‐Rodamco‐Westfield (URW) Airports has unveiled a number of new digital services and the enhancement of the flyLAX. com website. These upgraded experience includes the ability to pre‐order food and shop online by viewing products and menus for numerous restaurants and retail stores at LAX.
“LAX is proud to once again be at the forefront of innovation, piloting a new digital marketplace and showcasing a vision of the airport of the future,” said Deborah Flint, CEO, LAWA. “By utilizing new technologies, we are creating mo-bile, anticipatory guest experiences and taking a giant step forward in bringing the front door of LAX to the fingertips of travelers well before they set foot at the airport.”
With digital food ordering services, powered by Grab, guests can pre‐order food on their mobile device, Facebook messenger app or desktop/laptop computer by accessing FlyLAX.com and following the link to ‘Dining, Shopping and More’ or going directly to LAXShopDine.com. No additional downloads or mobile app is needed.
While the initial launch includes seven restaurants, LAX anticipates new restaurants, features and amenities in the future.
The new digital marketplace will allow airport guests to search and browse a growing online catalog of products, product information, digital menus and new offerings. Airport restaurant menus are being fully digitized, and curated retail products will be searchable online at flyLAX.com.
URW Airports – the in‐terminal commercial manager of Terminals 1, 2, 3, 6, TBIT and the $1.6 billion International Concourse that is opening in 2020 – has partnered with Grab, a Houston‐based startup, to introduce a mobile‐web food ordering program through the new digital marketplace.
Customers will be able to search menus and place food orders in advance at participating terminal restaurants.
“We want to take as much of the stress out of traveling as possible,” said Logan Meier, Vice President of Emerging Technology, URW. “That effort starts with us at the airport, working together with key stakeholders and partners, to enable new solutions that simplify the journey.”