Old Pulteney launches new travel retail collection

International Beverage Ltd. launched a new Old Pulteney travel retail collection at an exclusive tasting event at the TFWA World Exhibition in Cannes.

The new travel retail exclusive collection features a 10 Year Old, a 2006 Vintage and a 16 Year Old, and includes a return to age statements.. The company also evolved its packaging to evoke a contemporary and modern appeal.

Old Pulteney 10 Years Old, matured for 10 years in second-fill American oak, ex-bourbon barrels, is the entry point into the travel retail collection for the “Maritime Malt.”

Available in a one-liter bottle, 10 Years Old has a RRP of £40 and an ABV of 40%.

The 2006 Vintage is the only expression held over from Old Pulteney’s previous travel retail collection, although its packaging has evolved in line with the other two new expressions.

This small-batch whisky is matured in hand-selected first fill ex-bourbon American oak barrels. Available in a one-liter bottle with an ABV of 46%, 2006 Vintage is non-chill filtered with natural color, and offered at an RRP of £50.

Old Pulteney 16 Years Old is first matured in American oak ex-bourbon barrels and then further matured in Spanish oak casks that have been seasoned with Oloroso sherry.

Non-chill filtered and with natural amber color, Old Pulteney 16 Years Old has an ABV of 46% and is offered at an RRP of £80 for a 70cl bottle. This exclusive selection is available only where the additional two travel retail SKUs are stocked and allocated.

James Bateman, Global Travel Retail Director, said of the new collection: “International Beverage is pleased and excited to be unveiling the new Traveller’s Collection for Old Pulteney. This range is a clear and confident statement of our commitment to build quality, premium brands in travel retail and duty free. The beautifully detailed packaging and introduction of an age statement for each expression clearly redefines what is now a very strong brand offer for the channel, remaining true to Old Pulteney’s history, distinctive maritime provenance and proven judgement as one of the world’s great malt whiskies.” 

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