Ryan Reynolds has been chosen as the new face of Giorgio Armani’s Armani Code fragrances. The new Armani Code campaign starring the Canadian actor and producer will be released worldwide in February 2019.
The first campaign starring the actor will be dedicated to Armani Code Absolu, the new Armani Code fragrance. The film was directed by Reed Morano, Emmy Award winner for the series The Handmaid’s Tale. The photography is by Matthew Brookes.
“With his status of modern male figure of self-fulfillment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony,” said Mr. Giorgio Armani.
Originally introduced in 2004, Armani Code ranks in the top 10 of men’s fragrances worldwide.
Reynolds, Golden Globe nominated star and producer of the 20th Century Fox record breaking film “Deadpool,” is one of the most diverse leading actors across a range of varied genres. He also serves on the board of directors for the Michael J. Fox Foundation for Parkinson’s Research.