The seventh edition of the Sunglasses Awards is now open for entries by retailers and airport authorities. The winners of the awards are announced the Sunglasses Workshop and Awards at the TFWA World Exhibition in Cannes each year.
The event is co-sponsored and hosted by sunglasses suppliers De Rigo, Essilor, Kering Eyewear, Luxottica, Marchon, Marcolin and Maui Jim.
Recognizing the importance and impact of going digital, this year the event has added a new category designed to recognize innovative and consumer-centric digital initiatives for the sunglasses category. This includes social media campaigns, cutting-edge E-commerce platforms or connected omni-channel activity.
There are eight (8) awards categories:
• Best Marketing Activity for the Sunglasses Category
• Best New Sunglasses Environment
• Best Dedicated Sunglasses Sales Team
• Best Digital Initiative for the Sunglasses Category (NEW for 2017)
• Most Supportive Airport Authority for the Sunglasses Category
• Best Off-Airport Sunglasses Retailer
• Sunglasses Retailer of the Year (turnover under US$2bn)
• Sunglasses Retailer of the Year (turnover over US$2bn)
The deadline for entry submission is Sept. 8, 2017. Submissions can be made online at www.sunglassescategory.com, a platform which is a comprehensive source of information on the sunglasses category in Global Travel Retail and holds the content of the past eight Sunglasses Workshops dating back to 2009.
The awards judging panel comprises: • Alessandra Piccin, Duty Free & Licensor Boutiques Sales Manager, De Rigo • Francesco Leccisi, Head of Asia Pacific & Global Duty Free, Essilor • Omar Hagi, Global Head of Travel Retail & International Key Accounts, Kering Eyewear • Francis Gros, Head of Global Channels, Luxottica • Erwan Le Guennec, International Travel Retail Director, Marchon • Nina Pan, Worldwide Head of Duty Free & Travel Retail, Marcolin • Giles Marks, Director Duty Free Sales, Maui Jim
The Awards ceremony will be held at the annual Sunglasses Workshop in Cannes on Oct. 3, 2017.
“The longevity of the Sunglasses Awards is testament that the category continues to be an essential one in travel retail. Now in its seventh year worldwide, the awards seek to recognize the efforts of retailers and airport authorities, which have generated growth in the category through proactive initiatives, investment and innovation. Big or small, far and wide, there have been many great achievements in our category over the past 12 months to be showcased and celebrated. We encourage all retailers and airport authorities to back themselves and put their best case forward. Enter or not, we encourage all keystakeholders in our category to attend the event in Cannes and together we can start working on potential award-winning, growth-driving initiatives in sunglasses for next year!”