MSC Cruises upcoming flagship, MSC Seashore, which will sail its inaugural season in the Mediterranean from August, before heading to PortMiami in November 2021 to sail The Bahamas and the Caribbean, says that it has elevated the guest experience to a whole new level, including in its retail offer. Designed specifically for warmer weather and […]
Adrian Pittaway
MSC Cruises Adrian Pittaway discusses how onboard retail has become more important as sailing resumes
Despite being in the midst of the worst crisis in cruise industry history, Geneva-based MSC Cruises has not only been in the vanguard of returning to sea, but has launched ground-breaking new ships, cut the steel of its second LNG-powered ship, MSC Euribia, and unveiled its new luxury cruise line, Explora. In mid-August 2020, MSC […]
All eyes on MSC Cruises as it returns to service in the Mediterranean
The cruise sector received a shot of hope last week with the announcement from MSC Cruises that two of its cruise ships will resume operations this month. The flagship MSC Grandiosa began sailing in the Mediterranean this past weekend, on August 16, and MSC Magnifica will begin sailing again as of August 29. The ships will sail the Eastern […]
Retail Masters of the Sea— how MSC grows its people from within
One on One with Adrian Pittaway, Corporate Head of Retail, MSC Cruises MSC Cruises — the Swiss-based family-owned and run cruise line, is determined to change the way most cruise lines operate, even down to its retail. A global player with one of the highest growth rates in the industry, MSC introduced 16 cruise […]
