L’Oréal Travel Retail Americas partnered with Uber in March 2023 to launch the Armani Code O+O activation in JFK & LAX Airports. This was a first collaboration of its kind in travel retail worldwide, and a first for L’Oréal Group in the U.S., and added a unique, innovative, and premium touch-point to the American traveler […]
Armani Code
Ryan Reynolds chosen as new face of Armani Code fragrance
Ryan Reynolds has been chosen as the new face of Giorgio Armani’s Armani Code fragrances. The new Armani Code campaign starring the Canadian actor and producer will be released worldwide in February 2019. The first campaign starring the actor will be dedicated to Armani Code Absolu, the new Armani Code fragrance. The film was directed […]