HappyBox

Desigual launches flexible Pop-up merchandising concept in Orlando

Spanish fashion brand Desigual is launching a pioneering pop-up concept in women’s fashion in travel retail. The light-weight, wooden, modular structure, called ‘The HappyBox’, can create a selling solution that allows retailers and airports to bring Desigual’s vibrant retail experience to previously unavailable locations. The HappyBox features an ‘easy close & open’ lockable system. Available […]