Raghav Rekhi

Mars Wrigley ITR to simplify portfolio and introduce more value to drive category sales in ‘21

Mars Wrigley International Travel Retail is gearing up for recovery in travel retail with a tight range of power SKUs representing the highest selling products from its travel retail portfolio. Raghav Rekhi, Category Director Mars Wrigley ITR, reported that the company will be significantly simplifying its travel retail portfolio in 2021. Since 9% of the travel […]

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