Edrington WEBB Travel Retail Americas (EWTRA) has announced that it has partnered with Sazerac to exclusively distribute and market Southern Comfort in the duty free and cruise channels, as well as the global business of Dufry and DFS, beginning March 1, 2016. Sazerac announced in January that it had purchased the American liqueur, which sells […]
Southern Comfort
Brown-Forman to sell Southern Comfort and Tuaca to Sazerac for $544 million
Brown-Forman announced on Jan 14, that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to New Orleans-based Sazerac for $543.5 million. The sale is expected to close by March 1, 2016 resulting in a one-time operating income gain for B-F of approximately $475 million in fiscal 2016. Brown-Forman Chief Executive […]