The Molton Brown brand will add dimension and variety to Tairo’s portfolio. Tairo CEO Robert Bassan says: “The iconic brand will be a perfect complement to our portfolio and those of our retailer partners.”
Described as an “icon of uniquely British style,” Molton Brown’s Eau de Parfum and Toilette, Bath, Body, Hair, and Home collections were born on South Molton Street, London, in 1971. Made by sourcing only the best ingredients in exceptional fragrance concentrations, their quality has awarded them a Royal Warrant from Her Majesty Queen Elizabeth II.
Molton Brown is a sustainable company that never tests on animals and runs their own manufacturing facility in Elsenham. The company has grown from small-scale artisans into the international fragrance brand and says that “providing customers with long-lasting, distinctive fragrances they’ll love is at the heart of everything they do.”
“We are thrilled to add Molton Brown to our portfolio,” Bassan tells TMI. “It is a strong brand, a stable brand that continues to grow and I think it will be the perfect fit for our market and complements our portfolio. It is one of the top bath and body lines in the world, and we are already getting requests from retailers.”
Bassan says that Tairo will be listing the Molton Brown products selectively in the region.