The high quality organic matcha teas —shade grown, spring harves-ted and stone ground – come in pure matcha and four additional flavors, including ginger, coconut, chocolate and chai.
In addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water; with matcha, the whole leaf is consumed. Tea Forte’s high-grade matcha is shaded in the weeks prior to harvest, increasing chlorophyll and encouraging the deep emerald hue. They are also Kosher and gluten-free.
“The launch of Tea Forte’s Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea,” says Tea Forté CEO Michael Gebrael.
“In addition to our high quality Pure Matcha, we’ve also blended four distinct flavored matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime.”
The two new Tea Forte options allow users to enjoy the traditional drink at home or on the road.
The Ceremonial Bowl Set includes a handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle, which allows users to prepare the premium matcha blends much like they were prepared in the centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
The Single Steeps comes in 15 single serving packages ideal for travel, three of each of the five varieties.
In travel retail, Tea Forte’s Matcha collections launched with
Lotte, International Shoppes at JFK and BOS airports and with NewsLink at MIA in January, rolling out this month with DFS, reports Zack Boiko of Actium, the agency which is exclusively representing the brand in Travel Retail worldwide and in Latin American and Caribbean domestic markets.
For more information about Tea Forte’s new Matcha collections, along with several other new products including its first travel retail exclusive, please contact Zack Boiko at Actium at firstname.lastname@example.org