Madrid-based PyD Group has significantly grown and consolidated its presence in the Travel Retail sector across the Americas as it strives to establish itself as a leading distributor in the region.
“We plan to further strengthen our global presence, particularly in the Americas and the Caribbean. This includes expanding our brands into new markets, implementing assertive commercial strategies to boost market share, and maintaining close relationships with key players in each territory,” explains María Trolez Cortina, Deputy Communication and PR Director of the family-owned and operated beauty company.
Travel retail is a key channel for PyD, in which it continues to make investments and provide strong support.
“Our goal is to provide excellence in travel retail service for every brand in our portfolio,” says Trolez Cortina.
Currently, PyD has a presence in major channels and countries throughout the region, with established relationships with partners such as Attenza Duty Free, DFA, Duty Free Partners (in Mexico), Lagardère (in Peru), London Supply, and Avolta (present in Colombia, Chile, Argentina, and other countries). The company says that it is also focused on enhancing its role as distributors in the Caribbean.
Among PyD’s most memorable high profile animations this year was its Women’s Day celebration in March at Argentina’s Aeroparque Airport, for the new TOUS LoveMe The Emerald Elixir fragrance and the rest of the LoveMe family.
In June, at London Supply Iguazú, consumers were given color bracelets perfumed with the different fragrances of HALLOWEEN and if they participated in an olfactory fingerprint game, they were given a sample of the fragrance they chose. At the same time, PyD celebrated Father’s Day at Argentina Ezeiza International Airport and Aeroparque with HALLOWEEN’s masculine line.
Father’s Day was also celebrated at John Bull – South West Plaza & The Mall – with an event where customers enjoyed an engraving service of their purchased fragrances, samples, GWP and a raffle.
At Kirk Freeport – Bayshore Mall in Grand Cayman PyD had a “spectacular” window animation, introducing TOUS Man Spritz and SCALPERS Yacht Club during summer, while in the Caribbean TOUS’ boutiques, they introduced TOUS Man Spritz with an event that invited customers to enjoy a cocktail and some bites.
HALLOWEEN conquered Maggy’s Aruba – Paseo Herencia with its claim “Believe in Your Magic” and an instore and Beauty Workshop Event, where customers were invited to discover the fragrances while enjoying a fun night with Cocktails, bites, glitter nails, makeup, and hair touch- ups.
In August, TOUS Kids was launched with Avolta where kids passing by got o have a sensory experience with the activation of the four senses (olfactory, tasting, visual, tactile). Elements such as balloon twisting, acrobatic dynamics, and skills were also incorporated into the customer experience activities.
PyD launched Nightology Iris Shadow at Kirk Freeport – La Perfumerie II with an window animation and in-store decorations.
This month, HPP at Lagardère Travel Retail Peru will be covered in ElectroPink until October 1st for the launch of the newest TOUS fragrance. This is one of the first points of sale to launch this fragrance, which is expected to reach the rest of our distribution this month.
“And the best is yet to come with the launch of our newest HALLOWEEN pillar, My Wish. This will be our most important launch this year and we are going all out to cover the points of sale with the magic and elegance it deserves,” says Trolez Cortina.
