Duty Free Global has announced a partnership with The Lakes Distillery for the Global Travel Retail channel.
The Lakes Distillery is the home of The World’s Best Single Malt Whisky (2022).
Established in 2011, The Lakes Distillery nestles on the north shore of Bassenthwaite Lake in the English Lake District National Park. Since its inception, it has quickly become a key player in the new world of whisky due to its unique and holistic approach to whisky flavor creation, and its expertise in sherry wood maturation.
“We, The DFG team, visited The Lakes Distillery in the beautiful English Lake District and all agreed it is a wonderful place with amazingly passionate people,” says Barry Geoghegan, the founder of Duty Free Global.
“The quality of the whisky was the real standout. Allied to luxury dark spirits and with attractive packaging, the team is well-equipped to build a strong base in Global Travel Retail.
“It was no surprise to us that The Whiskymaker’s Reserve No.4 won the ‘World’s Best Single Malt Whisky’ at the World Whiskies Awards in 2022 and we look forward to tasting what will be their first exclusive duty free single malt with our customers at the TFWA in Singapore in May.
“Having been treated to a sneak preview, we can’t wait to share the whisky that is rich and opulent, and we know our operators and consumers will love.”
James Pennefather, CEO of The Lakes Distillery, commented, “We are thrilled to embark on a groundbreaking partnership with Duty Free Global that will provide discerning travelers with an unparalleled whisky experience.
“This partnership represents a significant milestone for us, as we expand our reach and introduce our spirits to a global audience.
“As two organizations known for our commitment to excellence and innovation, we aim to offer an exceptional range of The Lakes Whisky, including exclusive Global Travel Retail releases, that are carefully designed to bring joy and flavor to connoisseurs and newcomers alike.
“An exclusive collaboration in duty free stores worldwide, we look forward to rewarding global consumers with sherry-led whisky that is rich with deeply complex layers of flavor and our distinctive indulgent finish.”
