Rarely has the beauty industry launched a totally trail-blazing new product that could change user’s daily routine, but the creators of Swiss Proventum (Proventum in latin means “Result”) are claiming to have done exactly that. Launching worldwide selectively end of April, Swiss Proventum is described as The Universal Booster skin longevity supplement.
Swiss Proventum’s The Universal Booster is formulated with more than 99.6% naturally derived ingredients, featuring carefully selected natural actives. It helps combat skin aging, while hydrating and exfoliating the skin through a minimalist application approach. Uniquely, it can also be used to enhance the effectiveness of any skincare product—from pharmacy creams to high-end luxury serums, from sun care to makeup.
Created for both women and men, and suitable for all skin types, The Universal Booster combines Pycnogenol ®, a maritime pine bark extract with exceptional antioxidant properties, and probiotics that help maintain skin flora balance, enriched with acerola extract, naturally rich in vitamin C, and fermented rice water.
The Universal Booster is created by Dr. David Faivre, a physician and doctor of biochemistry, who contributed to the creation of various products for renowned and iconic Swiss skincare brands, as well as several European and Asian cosmetic brands.
Travel Markets Insider’s Lois Pasternak spoke with Dr. Faivre, R&D and Legal Director, cofounder along with Stéphane Bornand, CFO and cofounder in charge of human resources, logistics and purchasing; and Armelle Deboichet, CEO and Founder who oversees the brand’s strategy and development, via video earlier this year.
More than a brand, Swiss Proventum is a concept.
“Swiss Proventum’s Universal Booster is a unique product on the market, neither a classic serum nor a simple antioxidant,” explained Dr. Faivre, who has developed the science behind the product. “It is the first universal antioxidant booster capable of reinforcing all existing skincare products, prolonging their effectiveness and offering the skin unprecedented protection and performance.”
“Its unique strength lies in its universality. Proventum can be mixed with a cream, serum, oil, or applied alone,” comments Deboichet. “It is compatible with all skincare products, all brands, all routines.”
Dr Faivre said that previous skin-care products he developed encompassed cleansers, serums, day creams, night creams, and more. But for the Universal Booster, he wanted minimalist simplicity with a focus on texture and efficacy.
“I wanted a product you can use alone, a natural product without perfume, without alcohol, without dye, without colorant. I wanted it to be anti-aging, fighting free radicals with a very strong anti-oxidant.”
The key active ingredient –polyphenol—is derived from the bark of a specific maritime pine tree that only grows between Bordeaux in France and San Sebastian in Spain.
“This is a very efficient antioxidant. It is 20 times stronger than vitamin C, and 50 times stronger than vitamin E,” he explains.
Acerola extract derived from cherries of the Malpighiaceae family is another essential active ingredient, and a key element in collagen synthesis.
Marriage of Swiss & French expertise
The company is positioning Swiss Proventum under the theme of ‘Swiss Excellence with a French Touch.’
“This is real,” says Deboichet. “We chose Switzerland for the quality, for the highest standard, and we choose France for the state of French beauty, with its subtlety and refinement and effortless elegance. This liaison is sophisticated in its simplicity and in its natural authenticity.”
Currently produced in a facility located between Leman lake and Swiss mountains that includes research & development laboratories, production facilities, offices and meeting rooms, the company is moving into a brand-new building adjacent to the current one in the second half of 2026 to further enhance product quality.
“This new building will have pharmaceutical certification, which is very unique in skin care,” says Mr Bornand . “All products will be made under the highest pharmaceutical grade standards, in a ‘white room’ under a very specific protocol.”
“This is extremely professional for skin-care. Not many brands are doing this in skin-care, so we will push the quality, and the innovation of the product to the highest level. We do not really have competition doing this,” adds Deboichet.
“Our product is 100% under our own control from beginning to end,” explains Dr Faivre. “We organize logistics from here, we package and ship from here; we can receive here all the distributors, all the journalists. Every aspect of production and marketing is conducted in this space under very good conditions. This is very important to us.”
“The hygiene and safety protocol for the quality of our product in our current facility is already very high, but it will be even more outstanding when we will move to the new building,” adds Deboichet.
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Launch and merchandising
Swiss Proventum’s The Universal Booster will be available in department stores, retailers, airports, and other locations, encased in a quiet luxury white packaging for eye-catching appeal, complete with a patented dropper that delivers a pre-measured dose.
It is launching selectively in international markets beginning in April. In Europe, it will be encounter in 40 niche perfumeries in France plus more perfumeries in Germany, before rolling out to the rest of the European distribution.
It will also be available in North, Central and South America through Raymond Kattoura’s Duty Free & Travel Retail Group Inc.
In the second semester, Swiss Proventum will enter the professional business through spas and clinics that will feature dermatologists, massage techniques, and very specific protocols. Importantly, anyone taking a Swiss Proventum spa treatment will leave with The Universal Booster available in retail.
“We believe that the Swiss Proventum’s Universal Booster will become an iconic product, something unique, that can be used with any skin-care routine. It’s a completely different product that has not been there before,” concludes Deboichet.
For more information, please contact us by mail at info@swissproventum.com .
