The House of Suntory has unveiled Hibiki 12 Years Old Travel Exclusive Series, bringing the expression of Hibiki exclusively to global travel retail in key international airports for the first time in 11 years.
The release invites travelers to rediscover Hibiki through a lens of Japanese artistry through a reimagined bottle design inspired by the beauty of Japanese nature.
Reconceived by fifth-generation Chief Blender Shinji Fukuyo, the new expression revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita into a “refined blend that highlights its blossoming elegance and harmony” through whiskies matured in American oak, Spanish oak, and Mizunara oak.
The packaging of Hibiki 12 Years Old Travel Exclusive draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by flowing water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.
Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.
The release will debut exclusively at Dubai International Airport, beginning in May, and will be available across select Global Travel Retail locations beginning June 1, 2026 in international departures and select arrivals stores at major global airport hubs. Key locations include Singapore Changi Airport, New York’s John F. Kennedy International Airport, and international airports in major travel hubs including London, Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco and Hainan.
“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honoring the craftsmanship and harmony that define the brand.”
Hibiki 12 Years Old Travel Exclusive will be available in a 700 ml bottle with a recommended retail price of approximately $188 in global travel retail.
