Rihanna’s Fenty Beauty has officially launched in Guyana through local retailer Glamour Beauty, adding the 13th Caribbean market to the brand’s growing regional presence.
Rihanna’s Fenty Beauty officially launched in Guyana on March 28, bringing the superstar’s flagship cosmetics and skincare brand to the South American country for the first time through a partnership with local retailer Glamour Beauty at its MovieTowne location in Georgetown.
The rollout was organized by Miami‑based distributor Essence Corp, which has been organizing Fenty’s expansion into the Caribbean.
Guyana joins 12 Caribbean territories stocking Fenty Beauty — Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Grenada, Saint Maarten & Saint Martin, and Trinidad & Tobago, Jamaica, St. Lucia and St. Thomas — marking a strategic expansion across the region.
Acordidng to local media, the launch drew strong crowds despite inclement weather, with customers turning out to test products, receive shade matching from professional makeup artists and pick up items they had previously been ordering from overseas or sourcing through informal channels.
Glamour Beauty founder Varsha Sharma said the launch came a full year after she secured a contract with Fenty Beauty, a process she described as a significant achievement reflecting both the complexity of entering a global brand partnership and the growing recognition of Guyana as a viable market.
In a press statement, Glamour Beauty owner & CEO Varsha Sharma said:
“Bringing Fenty Beauty and Fenty Skin to our Movietowne location underscores Glamour Beauty’s dedication to curating premium, trend-setting brands in our portfolio.We are changing the landscape of beauty in Guyana by making world-class brands locally accessible to everyone. Like Fenty Beauty, Glamour Beauty values inclusivity and celebrates the diversity of Guyana’s multicultural population.
“Fenty Beauty has transformed the global beauty industry and we are absolutely thrilled to bring the full Fenty Beauty and Fenty Skin experience to Guyana.”
Guillaume Bona, Essence Corp. Vice President, adds: “Guyana’s development is an important milestone for Essence Corp. As a third‑generation pioneer in the Caribbean beauty industry, we have played a key role in building retail across the islands, and we’re proud to support the region’s continued growth and its access to global beauty brands.”
As a native of Barbados, Rihanna has been strongly supporting her brand’s move into Caribbean markets.
Fenty Beauty began launching in select markets in 2017 with a foundation range of 40 shades. The brand’s commitment to inclusivity later extended across its skincare and fragrance lines, and built a loyal following in markets where mainstream beauty brands had historically offered limited options, especially in the Caribbean. Essence Corp. launched Fenty Beauty simultaneously across nine Caribbean islands in October/November 2024 and continues to add new markets in the region.
The Rihanna collections include Fenty Beauty, Fenty Skin and Fenty Fragrance.
