Absolut goes Electrik with new edition

Abosolut Electrik GroupAbsolut has announced its newest limited edition, Absolut Electrik. Two new bottles are available in either “striking” silver or electric blue, and are filled with Absolut Original Vodka.

Absolut Electrik will be available starting October 1, 2015, domestically in the U.S. in time for the holiday season, and rolling out in November in travel retail in the Americas.

The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife. In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in. The launch will be supported with Absolut Electrik House, a concept the company says will transform the typical house party into a once-in-a-lifetime experience.

“At Absolut, nightlife is in our DNA,” said Joao Rozario, VP, Absolut Vodka, Pernod Ricard USA. “For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our ‘Nights’ campaign and we hope it inspires unexpected, transformative nights for our consumers.”

Absolut Electrik made its preview debut last week on E!’s Countdown to the Red Carpet and Live from the Red Carpet, when the show hosts celebrated the night’s nominees with an “Electrikfied” toast using the Absolut Signature E! Cocktail–Absolut Best Dressed. The bottles will officially be available nationwide starting October 1, 2015 through the holiday season for an MSRP of $19.99(750ml) and $24.99 (1L).