Duty Free Global Ltd has announced a new partnership with leading international wine group AdVini focused on specific markets in global travel retail where AdVini is currently not present.
AdVini already has a significant presence in the travel retail sector, but the new agreement with DFG is focused on specific markets that AdVini doesn’t currently cover.
Duty Free Global founder Barry Geoghegan tells TMI that DFG will represent AdVini in airport retail globally, as well as opportunities in cruise.
“This new partnership will reinforce AdVini’s strategy in the Global Travel retail market thanks to the support of DFG’s dedicated sales team of experts,” says Ieva Olina, AdVini Travel Retail key account manager. “We’re delighted to be working with Barry Geoghegan and the Duty Free Global team; their industry knowledge, reputation and expertise is unparalleled.”
The agreement includes AdVini’s global brands from Bordeaux and Rhône Valley, as well as other regions in the South of France, such as Provence, Languedoc-Roussillon, and main brands from AdVini’s South African wine offer.
“The team at Duty Free Global had the pleasure to visit the amazing French wine estates with AdVini earlier this year. We are very excited to launch this new partnership at TFWA Asia Pacific to all of our friends in the region. The approach that AdVini has to the wine business is fully aligned with DFG. The AdVini team understands the nuances and requirements which are unique to the GTR channel, and we are really looking forward to tasting the excellent range with the operators in Singapore next month,“ says Barry Geoghegan, Founder, Duty Free Global Ltd.
DFG will be showcasing a selection of AdVini’s fine wines at the upcoming TFWA Asia Pacific Exhibition & Conference 2025 in Singapore.
