ARI North America has launched a new category concept, Salon du Vin, at Montréal Duty Free and Quebec City Duty Free. This newly developed wine lounge concept was inspired by the Speakeasy bars, lounges and wine bars that can be found across Montréal and Quebec City, offering passengers an authentic experience as they shop an expertly curated range of leading wines from across the world.
The new concept was developed to support the growing performance of the wine category – a key category across all Canadian operations – and in response to the heightened expectations from passengers for authentic and unique experiences, says ARI.
Stores are designed to create a premium retail environment with dark woods, leather, velvet and brass materials, while the use of black, gold and a 1920s-style font add an art-deco feel to the design. Here, passengers can explore a specially selected assortment of wines from all over the world, from local Canadian wines to leading producers from France, Italy, Spain, Portugal, South America, Australia and South Africa – curated specifically for key passenger demographics at each airport.
Katherine Sullivan, ARI North America’s Head of Marketing said, “Wine is one of the strongest categories in our Canadian stores, in particular with outbound Canadian passengers who purchase their favorite wines before escaping to key winter sun destinations. The new Salon du Vin concept elevates their shopping experience to something that feels more premium, tailored and unique. Throughout the winter season, special tactical promotions will also help to drive sales, for example with multibuy discounts and exclusive gift with purchase value-adds, and we look forward to seeing continued growth for the category.”
