Azamara Cruises has has announced the appointment of Lisa Kauffman as Chief Marketing Officer. Kauffman most recently served as Chief Marketing and Experience Officer at Starboard Group, where she led global B2B as well as B2C marketing strategies, digital innovation, integrated communications, and Retailtainment.
In her new role, Kauffman will oversee marketing and communications, including e-commerce, product, trade, brand, social engagement, media, public relations, guest loyalty and internal communications.
Dondra Ritzenthaler, CEO of Azamara Cruises, comments: “We are delighted to welcome Lisa Kauffman to the Azamara family. Lisa’s extensive expertise in strategic marketing and travel perfectly complements our mission to create immersive, culturally rich experiences that forge deeper, more meaningful connections between our guests and the destinations we visit. Her passion for storytelling, guest-centric thinking, and brand building will be instrumental in further strengthening Azamara’s position as the leader in Destination Immersion and intimate, small-ship cruising.”
Prior to her tenure at Starboard, Lisa held executive marketing roles at Perry Ellis International, Celebrity Cruises, Macy’s Florida, and The Walt Disney Company. A Miami native, Lisa is also deeply committed to her community. She currently serves on the board of Goodwill Industries of South Florida and dedicates time to mentoring emerging women leaders in business.
Award-winning Azamara Cruises is a small-ship cruise line and leader in Destination Immersion experiences. With a fleet of four intimate-style ships, the cruise line allows travelers to reach marquee ports around the world and dock in smaller, hidden gem destinations.
