Bacardi Global Travel Retail has appointed Darragh Ryan as Marketing Director with immediate effect.Based in London, he will lead the Bacardi marketing strategy across travel retail, a strategic brand-building channel for the company’s premium portfolio.
Ryan will report to Leila Stansfield, Managing Director, Bacardi Global Travel. He most recently served as Marketing Director for Bacardi in India and previously led the company’s whisky portfolio across the Africa, Middle East and Asia (AMEA) Region.
After four successful years building premium brands across global travel retail, Ignacio Vazquez Guerra moves on to become Business Unit Director for Bacardi Spain and will relocate to Barcelona.
Leila Stansfield, Managing Director, Bacardi Global Travel Retail comments:
“I am so delighted to welcome Darragh to the GTR family. His experience in the Bacardi whisky portfolio across over 90 developing and complex markets in AMEA equips him with a perfect set of attributes, valuable consumer insights and a relentless energy to build loyalty and love for our beautiful brands.
“I would also like to thank Ignacio for his significant contribution to GTR, especially in brand innovation, team development and his leadership of digital as an important key to unlock new opportunities with travelers.”
