Beam Suntory extends Bowmore Timeless Series with new GTR exclusive 31 Year Old Whisky

Beam Suntory has added a Global Travel Retail exclusive 31 Year Old variant to its Bowmore Timeless Series.

 The new expression was launched in select travel retail locations last month.

 The Bowmore Timeless Series is a celebration of the 240 years of Bowmore’s legacy and is designed to capture the essence of the whisky’s Islay home embodied by the balance of smoke, exotic fruit and sea salt.

 Bowmore Timeless 31-year-old has been aged in ex-Bourbon casks for 29 years in order to allow the single malt to reach the peak of its maturation. It is then transferred to Spanish Oak Matusalem Sherry seasoned butts for two years to ‘finish’ and enhance the flavors. Beam Suntory reports that 3,000 bottles will be available exclusively to Global Travel Retail.

The 31 Year Old expression is housed in a distinctive black box alongside an hourglass which when turned provides drinkers with three minutes to enjoy the nose of the Islay single malt. Only after this time has passed should drinkers take their first sip, says the company.

     Manuel Gonzalez, Head of Brand Marketing at Beam-Suntory Global Travel Retail, said:     

     “We are honored to launch Bowmore Timeless 31-year-old exclusively in Global Travel Retail.

The single malt whisky encapsulates the spirit of Bowmore, bring-ing together years of hard work that have led to the creation of one of the most celebrated whiskies in the world.

     “Bowmore Timeless 31-year-old is a unique and premium quality blend and is sure to trans-port drinkers to the shores of Islay wherever they are in the world.”

Bowmore Timeless 27-year-old is also being introduced to the Bowmore Timeless Series. The whisky has been matured in Sherry and ex-Bourbon casks for 15 years before being moved into first-fill Oloroso butts for a further 12-years. The single malt is then bottled at cask strength and individually numbered.

As part of the launch of these two new whiskies, Bowmore teamed up with The Whisky Wire Founder Steve Rush to host a Bowmore Tweet Tasting event last week.

Rush, who was joined by Bowmore Distillery Manager David Turner, featured five drams from the Timeless Series including the two new expressions.

The Tweet Tasting included the 12 Year Old, 15 Year Old, 18 Year Old, plus the new 27 Year Old and 31 Year Old whiskies and included participants all over the world.