The new Beam Suntory will be exhibiting at the IAADFS Duty Free Show for the first time since the launch of its global distribution operation, showcasing its extensive portfolio of world-leading spirits.
The recent integration of the Morrison Bowmore brands give Beam Suntory one of the largest whisk(e)y portfolios globally, which now encompasses Japanese, Irish and Canadian whiskies, bourbon and Scottish malts and blends.
Beam Suntory Americas Travel Retail Director, Jose Aponte says: “IAADFS is especially important this year as it marks our first exhibition as a global spirits distribution operation in travel retail.
“We look forward to welcoming customers to our stand and talking to them about how we can work together to realize the full potential of the spirits category, particularly in global whisk(e)y where we’re uniquely positioned to provide customers with category solutions. We are also unveiling exciting new products, which we’re confident will drive excitement within the channel.”
Bourbon
Beam Suntory bourbons: Jim Beam White, Jim Beam Black, Red Stag by Jim Beam and Jim Beam Honey, Maker’s Mark, The Small Batch Bourbon Collection- Knob Creek, Basil Hayden’s and Booker’s. Plus, the Jim Beam Signature Craft series, a collection of ultra-premium bourbons, and introducing a flavor-infused product as part of the series.
Scottish Malt Whisky
Beam Suntory Scottish Malts include Laphroaig and Bowmore Single Malt Scotch Whisky, which will be on display together for the first time. Both brands have a range of travel retail exclusives, giving shoppers a unique channel offering.
